Intuit QuickBooks Competitors and Similar CompaniesClear all

Gusto's competitors and similar companies include Paychex, Wave and PrimePay.

	Gusto Gusto (formerly known as ZenPayroll) is a company that develops cloud-based payroll, employee benefits, and HR management software.	Paychex Paychex is a provider of integrated human capital management solutions.	Wave Wave Financial is a technology company that provides financial management solutions.	PrimePay PrimePay is a company that develops human capital management (HCM) software.
Founding Date	Founding Date 2012	Founding Date 1971	Founding Date 2010	Founding Date 1986
Type	Type Private	Type Public	Type Subsidiary	Type Private
Tags	Tags Technology cloud enterprise software hrtech workforce management	Tags Business Products & Services human capital outsourcing recruiting	Tags Technology enterprise software financial management fintech mobile app payments	Tags Technology enterprise software hrtech platform workforce management
Locations	Locations San Francisco, US HQ Denver, US New York, US	Locations Rochester, US HQ Lillerød, DK Vejle, DK Berlin, DE Dresden, DE Hamburg, DE Rostock, DE see more	Locations Toronto, CA HQ	Locations West Chester, US HQ Ontario, US Tampa, US
Employees	Employees 3,5532% increase	Employees 16,5001% decrease	Employees 305	Employees 530
Valuation ($)	Valuation ($) 3.8 b	Valuation ($) 46.9 b	Valuation ($) N/A	Valuation ($) N/A
Financial
Revenue (est.)	Revenue (est.) $500m (FY, 2023)	Revenue (est.) $5.6b (FY, 2025)	Revenue (est.) N/A	Revenue (est.) N/A
Operating ⚠
Enterprise Customers	Enterprise Customers 300 k (Feb, 2024)	Enterprise Customers 740 k (FY, 2023)	Enterprise Customers N/A	Enterprise Customers N/A
Product Categories	Product Categories 3 (Feb, 2024)	Product Categories N/A	Product Categories 5 (Oct, 2023)	Product Categories N/A
Funding
Total funding raised	Total funding raised $ 746.1m	Total funding raised N/A	Total funding raised $ 79.5m	Total funding raised N/A