Summary - Funding Rounds

In total, Instagram had raised $57.5 m. Instagram is a subsidiary of Facebook

Instagram Income Statement

Annual

USDY, 2017EY, 2018E

Revenue

4.1b12.0b

Revenue growth, %

193%

Instagram Operating Metrics

Mar, 2014Dec, 2014Sep, 2015Jun, 2016Sep, 2016Oct, 2016Dec, 2016Jan, 2017Apr, 2017Jun, 2017Jul, 2017Aug, 2017Sep, 2017Nov, 2017Jun, 2018

Active Business Profiles

15 m25 m

Advertisers

2 m

Daily Active Users

300 m500 m

Daily Active Users, Instagram Stories

100 m150 m200 m250 m

Monthly Active Users

200 m300 m400 m500 m600 m700 m800 m1 b

Monthly Users (Instagram Direct)

375 m

User Retention Rate

4.3%4.5%4.4%5.5%

Instagram Human Capital

Ethnicity

Y, 2016
Asian, percent38 %
White, percent52 %
Other10 %

Gender

Y, 2016
Male, percent67 %
Female, percent33 %