We are creating a platform to connect people to purpose on a massive scale. Imperative will enable people to discover, connect and act on what gives them purpose in their work then shape and manage their lives to maximize meaning for themselves and those around them.
Company Growth (employees)
Brooklyn, US
Size (employees)
22 (est)
Imperative was founded in 2012 and is headquartered in Brooklyn, US

Key People at Imperative

Aaron  Hurst

Aaron Hurst

CEO & Co-founder
Arthur  Woods

Arthur Woods


Imperative Office Locations

Imperative has offices in Brooklyn, Seattle, Washington and New York
Brooklyn, US (HQ)
1120 Washington Ave
Seattle, US
500 Yale Ave N

Imperative Data and Metrics

Summary Metrics

Founding Date


Total Funding

$1.3 m

Latest funding size

$1.3 m

Time since last funding

almost 2 years


Imperative's latest funding round in November 2015 was reported to be $1.3 m. In total, Imperative has raised $1.3 m

Traffic Overview of Imperative

Imperative Online and Social Media Presence

Imperative News and Updates

The ancient imperative that will help us predict the future

By 480 BC, the Pythia of Delphi already amounted to an ancient institution. Commonly known now as the Oracle of Delphi (when in fact the “oracles” were the pronouncements the Pythia dispensed), the Pythia were the senior priestesses at the temple of Apollo, the Greek God of Prophecy. The temple, …

Digital Transformation: Industry leaders on the never-ending imperative

SPONSORED: Special offer to VB readers: Use code WTB-ROCKS to gain free access to Transform With The Best, a one-day online event of live talks on digital business transformation with world-leading experts. Presented by With The Best. We hardly have to tell you that in order to grow your business, r…

The “Business in Society” Imperative for CEOs

It’s now a major strategic issue.

How to make your brand friend-worthy — the social imperative

SPONSORED: This sponsored post is produced by Microsoft. Your brand’s long-term social media strategy could use a more personal touch. As you plan, consider one thing: How do you make friends in your own life? Do you spam strangers with long-winded reasons to accept your friendship, or do you show v…

The bot imperative: Why companies can’t afford to drag their heels (VB Live)

VB LIVE: Bots have always been sexy—but now they’re essential in a world where consumers spend all their time in messaging apps. Join the mastermind behind the world’s most successful bot and other industry leaders as they discuss why big players are turning to bots to remain relevant and boost bott…
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Imperative Company Life and Culture

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