Idio is a company developing a demand orchestration platform. It leverages content intelligence to predict the interests of individuals and automatically deliver relevant experiences across digital channels. The platform is used for omnichannel demand generation, web conversion and email nurture optimization, and 1st party intent data.

Employee Rating

Parent CompanyEPiServer
HQLondon, GB
Cybersecurity ratingAMore
Idio was founded in 2006 and is headquartered in London, GB

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Key People/Management at Idio

Edward Barrow

Edward Barrow

Co-founder and CEO
Andrew Davies

Andrew Davies

Co-founder and CMO
Kevin Li

Kevin Li

Sebastian Hempstead

Sebastian Hempstead

Zsolt Pocsaji

Zsolt Pocsaji

Dermot Hough

Dermot Hough

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Idio Office Locations

Idio has offices in London and New York
London, GB (HQ)
9th Floor, 107 Cheapside
London, GB
Wellington House, Hatfields, Waterloo
New York, NY, US
214 W 39th St RM 603A
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Idio Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$17.7 m


In total, Idio had raised $17.7 m. Idio is a subsidiary of EPiServer

Idio Revenue

GBPFY, 2016FY, 2017FY, 2018



Accounts Receivable


Prepaid Expenses


Current Assets

FY, 2016

Financial Leverage

2.5 x
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Idio Operating Metrics

Feb, 2018Jun, 2018Jun, 2020

Information Items Uploaded

5 m7 m

Interest Profiles

200 m562 m


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Idio Acquisitions / Subsidiaries

Company NameDateDeal Size
Idio Inc.

Idio Cybersecurity Score

Cybersecurity ratingPremium dataset



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Idio Online and Social Media Presence

Embed Graph

Idio News and Updates

Episerver Signs Definitive Agreement to Acquire 1:1 Personalization Company Idio

The Acquisition Immediately Enhances Episerver's Analytics and Personalization Capabilities to Deliver Customer-Centric Digital more

Why ‘Naagin’ continues to rule idiot box

The first season of ‘Naagin’ was a mega success. It stayed on top of the charts for its entire season

Cannabidiol (CBD) Product Sales Exponentially Increase As Mainstream Consumer Adoption Rates Continue to Jump

PALM BEACH, Florida, August 15, 2018 /PRNewswire/ -- News Commentary The Cannabidiol (CBD) market has arguably been cannabis' best success to date, as CBD-based products continue to work their way into society in a variety of forms, ranging from health and beauty...

Idio Frequently Asked Questions

  • When was Idio founded?

    Idio was founded in 2006.

  • Who are Idio key executives?

    Idio's key executives are Edward Barrow, Andrew Davies and Kevin Li.

  • How many employees does Idio have?

    Idio has 44 employees.

  • Who are Idio competitors?

    Competitors of Idio include Percolate, Skyword and ClearSlide.

  • Where is Idio headquarters?

    Idio headquarters is located at 9th Floor, 107 Cheapside, London.

  • Where are Idio offices?

    Idio has offices in London and New York.

  • How many offices does Idio have?

    Idio has 3 offices.