![]() ALICE ALICE (also known as FivePals) is a company developing a global hospitality operations platform to manage staff work and guest communication across departments. | ![]() Thunder Thunder is the programmatic creative company. It scales creatives across devices, formats, and volume. | |||
Founding Date | Founding Date 2011 | Founding Date 2013 | Founding Date 2010 | Founding Date N/A |
Type | Type Private | Type Subsidiary | Type Public | Type Private |
Tags | ||||
Locations | Locations New York, US HQ | Locations New York, US HQ Maidenhead, GB | Locations Lund, SE HQ New York, US | Locations San Francisco, US HQ Bellevue, US Portland, US San Francisco, US San Francisco, US |
Employees | Employees 13 | Employees 313% decrease | Employees 15 | Employees 432% decrease |
Financial | ||||
Revenue (est.) | Revenue (est.) N/A | Revenue (est.) £237.4k (FY, 2020) | Revenue (est.) kr19.2m (FY, 2025) | Revenue (est.) N/A |
Net income | Net income N/A | Net income £13.2k (FY, 2020) | Net income (kr10.5m) (FY, 2025) | Net income N/A |
Funding | ||||
Latest funding round | Latest funding round $ 1.6m (about 12 years ago) | Latest funding round N/A | Latest funding round N/A | Latest funding round $ 6m (over 7 years ago) |
Total funding raised | Total funding raised $ 1.6m | Total funding raised $ 39m | Total funding raised $ 5.6m | Total funding raised $ 19.4m |

ALICE (also known as FivePals) is a company developing a global hospitality operations platform to manage staff work and guest communication across departments.
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Thunder is the programmatic creative company. It scales creatives across devices, formats, and volume.
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