HICKIES is a global footwear accessories brand focused on performance, user experience, and design. The company’s flagship product, the HICKIES™ Lacing System, is engineered to give people freedom from the many constrictions of traditional shoelaces. It adds the benefit of adaptive fit and tension control to any shoe due to it’s no-tie, modular design, which is crafted from a memory-fit elastomer material. The result is simple: streamlined shoes that are at once more comfortable, secure and easy to slip on and off. Current collections include HICKIES™ Athletic, HICKIES™ Metallic, and HICKIES™ Kids. As the leading pioneer in rethinking traditional lacing, the HICKIES™ Lacing Systems are sold worldwide in 42 countries with approximately 2 million units sold. HICKIES™ laces have been seen on the likes of Kendall Jenner, Alessandra Ambrosio, Chloe Grace Moretz, Selma Blair, Kayla Itsines, and most recently Masters Golf Champion Danny Willett.
Company Growth (employees)
Brooklyn, US
Size (employees)
29 (est)+4%
Hickies was founded in 2011 and is headquartered in Brooklyn, US

Key People at Hickies

Gaston Frydlewski

Gaston Frydlewski

Founder & CEO
Mariquel Waingarten

Mariquel Waingarten

Founder & CMO

Hickies Office Locations

Hickies has an office in Brooklyn
Brooklyn, US (HQ)
134 N 4th St

Hickies Data and Metrics

Summary Metrics

Founding Date


Total Funding

$15.2 m

Latest funding size

$10 m

Time since last funding

9 months


Hickies's latest funding round in November 2016 was reported to be $10 m. In total, Hickies has raised $15.2 m

Traffic Overview of Hickies

Hickies Online and Social Media Presence

Hickies News and Updates

These shoes have a smartphone app and now I hate the future

Of all the weird things I’ve seen in Austin, these shoes might be the weirdest. Bluetooth-connected and constantly uploading data to the cloud, these “smart” sneakers come with a lot of questions and few answers. The shoes are a “co-creation” by Fjitsu, SnowRobin and two Japanese universities. The o…

Hickies Company Life and Culture

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