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HICKIES is a global footwear accessories brand focused on performance, user experience, and design. The company’s flagship product, the HICKIES™ Lacing System, is engineered to give people freedom from the many constrictions of traditional shoelaces. It adds the benefit of adaptive fit and tension control to any shoe due to it’s no-tie, modular design, which is crafted from a memory-fit elastomer material. The result is simple: streamlined shoes that are at once more comfortable, secure and easy to slip on and off. Current collections include HICKIES™ Athletic, HICKIES™ Metallic, and HICKIES™ Kids. As the leading pioneer in rethinking traditional lacing, the HICKIES™ Lacing Systems are sold worldwide in 42 countries with approximately 2 million units sold. HICKIES™ laces have been seen on the likes of Kendall Jenner, Alessandra Ambrosio, Chloe Grace Moretz, Selma Blair, Kayla Itsines, and most recently Masters Golf Champion Danny Willett.

Latest Updates

Employees (est.) (Jul 2021)14
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Key People/Management at Hickies

Gaston Frydlewski

Gaston Frydlewski

Founder & CEO
Mariquel Waingarten

Mariquel Waingarten

Founder & CMO
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Hickies Office Locations

Hickies has an office in
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Hickies Financials and Metrics

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Founding Date


Hickies total Funding

$15.2 m

Hickies latest funding size

$10 m

Time since last funding

5 years ago

Hickies investors

Hickies's latest funding round in November 2016 was reported to be $10 m. In total, Hickies has raised $15.2 m
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Hickies Cybersecurity Score

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Hickies Online and Social Media Presence

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Hickies News and Updates

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Hickies Frequently Asked Questions

  • When was Hickies founded?

    Hickies was founded in 2011.

  • Who are Hickies key executives?

    Hickies's key executives are Gaston Frydlewski and Mariquel Waingarten.

  • How many employees does Hickies have?

    Hickies has 14 employees.

  • Who are Hickies competitors?

    Competitors of Hickies include Piccadilly, Gezer and Leder & Schuh.

  • Where are Hickies offices?

    Hickies has an office in.

  • How many offices does Hickies have?

    Hickies has 1 office.