HICKIES is a global footwear accessories brand focused on performance, user experience, and design. The company’s flagship product, the HICKIES™ Lacing System, is engineered to give people freedom from the many constrictions of traditional shoelaces. It adds the benefit of adaptive fit and tension control to any shoe due to it’s no-tie, modular design, which is crafted from a memory-fit elastomer material. The result is simple: streamlined shoes that are at once more comfortable, secure and easy to slip on and off. Current collections include HICKIES™ Athletic, HICKIES™ Metallic, and HICKIES™ Kids. As the leading pioneer in rethinking traditional lacing, the HICKIES™ Lacing Systems are sold worldwide in 42 countries with approximately 2 million units sold. HICKIES™ laces have been seen on the likes of Kendall Jenner, Alessandra Ambrosio, Chloe Grace Moretz, Selma Blair, Kayla Itsines, and most recently Masters Golf Champion Danny Willett.
Brooklyn, US
21 (est)

Key People at Hickies

Gaston Frydlewski

Gaston Frydlewski

Founder & CEO
Mariquel Waingarten

Mariquel Waingarten

Founder & CMO

Hickies Locations

Brooklyn, US

Hickies Metrics

Hickies Summary

Founding Date


Total Funding

$5.16 M

Latest funding size

$955 K

Time since last funding

about 1 year


Collaborative Fund

Hickies Company Life