Hasbro competitorsClear all

Mattel's top competitors include LEGO, Zapf Creation and Nickelodeon.
Mattel
Mattel
Mattel is a multinational toy manufacturing company which designs and markets a range of toy products worldwide.
LEGO
LEGO
LEGO develops, produces, markets and sells play materials.
Zapf Creation
Zapf Creation
Leading large doll manufacturer
Nickelodeon
Nickelodeon
Nickelodeon is a company providing cable and satellite television network.
Founding Date
Founding Date
1945
Founding Date
1932
Founding Date
N/A
Founding Date
1979
Type
Type
Public
Type
Private
Type
Subsidiary
Type
Subsidiary
Tags
Locations
Locations
East Aurora, US HQ
Middleton, US
Locations
Enfield, US HQ
Billund, DK
Locations
Rödental, DE HQ
Locations
New York, US HQ
Burbank, US
Employees
Employees
24,00011% decrease
Employees
10,6891% increase
Employees
4
Employees
1,987
Twitter followers
Twitter followers
190.4 k
Twitter followers
738 k
Twitter followers
8.3 k
Twitter followers
3.9 m
Number of tweets (last 30 days)
Number of tweets (last 30 days)
144
Number of tweets (last 30 days)
727
Number of tweets (last 30 days)
24
Number of tweets (last 30 days)
529
Average likes per tweet (last 30 days)
Average likes per tweet (last 30 days)
10.1
Average likes per tweet (last 30 days)
82.8
Average likes per tweet (last 30 days)
1.3
Average likes per tweet (last 30 days)
132.7
Percentage of tweets with engagement (last 30 days)
Percentage of tweets with engagement (last 30 days)
52.08%
Percentage of tweets with engagement (last 30 days)
68.64%
Percentage of tweets with engagement (last 30 days)
70.83%
Percentage of tweets with engagement (last 30 days)
86.96%
Alexa Website Rank
Alexa Website Rank
32524
Alexa Website Rank
2791
Alexa Website Rank
586975
Alexa Website Rank
18260
Employee Rating
Employee Rating
N/A
Employee Rating
4.1
Employee Rating
2.9
Employee Rating
N/A
For sources of this data, please see the company profile

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LEGO
HQ
Enfield, US
Employees
10,689↑ 1% increase

LEGO develops, produces, markets and sells play materials.

View company
Zapf Creation
HQ
Rödental, DE

Leading large doll manufacturer

View company
Nickelodeon
HQ
New York, US

Nickelodeon is a company providing cable and satellite television network.

View company