Hasbro competitorsClear all

Hasbro's top competitors include Mattel and Zapf Creation.
Hasbro
Hasbro
Hasbro is a play and entertainment company.
Mattel
Mattel
Mattel is a multinational toy manufacturing company which designs and markets a range of toy products worldwide.
Zapf Creation
Zapf Creation
Leading large doll manufacturer
Founding Date
Founding Date
1923
Founding Date
1945
Founding Date
N/A
Type
Type
Public
Type
Public
Type
Subsidiary
Tags
Locations
Locations
Pawtucket, US HQ
Hong Kong, HK
Jersey, JE
Albany, US
Asheville, US
Austin, US
Baltimore, US
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Locations
East Aurora, US HQ
Middleton, US
Locations
Rödental, DE HQ
Employees
Employees
5,6003% decrease
Employees
24,00011% decrease
Employees
4
Valuation ($)
Valuation ($)
12.6 b
Valuation ($)
5.2 b
Valuation ($)
N/A
Twitter followers
Twitter followers
239
Twitter followers
192.4 k
Twitter followers
8.3 k
Number of tweets (last 30 days)
Number of tweets (last 30 days)
N/A
Number of tweets (last 30 days)
198
Number of tweets (last 30 days)
30
Average likes per tweet (last 30 days)
Average likes per tweet (last 30 days)
N/A
Average likes per tweet (last 30 days)
11.8
Average likes per tweet (last 30 days)
1.6
Percentage of tweets with engagement (last 30 days)
Percentage of tweets with engagement (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
56.57%
Percentage of tweets with engagement (last 30 days)
96.67%
Alexa Website Rank
Alexa Website Rank
25648
Alexa Website Rank
32524
Alexa Website Rank
586975
Employee Rating
Employee Rating
3.5
Employee Rating
N/A
Employee Rating
2.9

Financial

Revenue (est.)
Revenue (est.)
$4.7b (FY, 2019)
Revenue (est.)
$4.5b (FY, 2019)
Revenue (est.)
N/A
Cost of goods
Cost of goods
$1.8b (FY, 2019)
Cost of goods
$2.5b (FY, 2019)
Cost of goods
N/A
Gross profit
Gross profit
$2.9b (FY, 2019)
Gross profit
$2b (FY, 2019)
Gross profit
N/A
Net income
Net income
$520.5m (FY, 2019)
Net income
($213.5m) (FY, 2019)
Net income
N/A
For sources of this data, please see the company profile

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Mattel
HQ
East Aurora, US
Employees
24,000↓ 11% decrease

Mattel is a multinational toy manufacturing company which designs and markets a range of toy products worldwide.

View company
Zapf Creation
HQ
Rödental, DE

Leading large doll manufacturer

View company