Hasbro competitorsClear all

Hasbro's top competitors include Mattel, LEGO and Nickelodeon.
Hasbro
Hasbro
Hasbro is a play and entertainment company.
Mattel
Mattel
Mattel is a multinational toy manufacturing company which designs and markets a range of toy products worldwide.
LEGO
LEGO
LEGO develops, produces, markets and sells play materials.
Nickelodeon
Nickelodeon
Nickelodeon is a company providing cable and satellite television network.
Founding Date
Founding Date
1923
Founding Date
1945
Founding Date
1932
Founding Date
1979
Type
Type
Public
Type
Public
Type
Private
Type
Subsidiary
Tags
Locations
Locations
Pawtucket, US HQ
Hong Kong, HK
Jersey, JE
Albany, US
Asheville, US
Austin, US
Baltimore, US
see more
Locations
East Aurora, US HQ
Middleton, US
Locations
Enfield, US HQ
Billund, DK
Locations
New York, US HQ
Burbank, US
Employees
Employees
5,6003% decrease
Employees
24,00011% decrease
Employees
10,6891% increase
Employees
1,987
Valuation ($)
Valuation ($)
11.9 b
Valuation ($)
4.3 b
Valuation ($)
N/A
Valuation ($)
N/A
Twitter followers
Twitter followers
237
Twitter followers
190.4 k
Twitter followers
738 k
Twitter followers
3.9 m
Number of tweets (last 30 days)
Number of tweets (last 30 days)
N/A
Number of tweets (last 30 days)
144
Number of tweets (last 30 days)
727
Number of tweets (last 30 days)
529
Average likes per tweet (last 30 days)
Average likes per tweet (last 30 days)
N/A
Average likes per tweet (last 30 days)
10.1
Average likes per tweet (last 30 days)
82.8
Average likes per tweet (last 30 days)
132.7
Percentage of tweets with engagement (last 30 days)
Percentage of tweets with engagement (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
52.08%
Percentage of tweets with engagement (last 30 days)
68.64%
Percentage of tweets with engagement (last 30 days)
86.96%
Alexa Website Rank
Alexa Website Rank
25648
Alexa Website Rank
32524
Alexa Website Rank
2791
Alexa Website Rank
18260
Employee Rating
Employee Rating
3.5
Employee Rating
N/A
Employee Rating
4.1
Employee Rating
N/A

Financial

Revenue (est.)
Revenue (est.)
$4.7b (FY, 2019)
Revenue (est.)
$4.5b (FY, 2019)
Revenue (est.)
N/A
Revenue (est.)
N/A
Cost of goods
Cost of goods
$1.8b (FY, 2019)
Cost of goods
$2.5b (FY, 2019)
Cost of goods
N/A
Cost of goods
N/A
Gross profit
Gross profit
$2.9b (FY, 2019)
Gross profit
$2b (FY, 2019)
Gross profit
N/A
Gross profit
N/A
Net income
Net income
$520.5m (FY, 2019)
Net income
($213.5m) (FY, 2019)
Net income
N/A
Net income
N/A
For sources of this data, please see the company profile

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Mattel
HQ
East Aurora, US
Employees
24,000↓ 11% decrease

Mattel is a multinational toy manufacturing company which designs and markets a range of toy products worldwide.

View company
LEGO
HQ
Enfield, US
Employees
10,689↑ 1% increase

LEGO develops, produces, markets and sells play materials.

View company
Nickelodeon
HQ
New York, US

Nickelodeon is a company providing cable and satellite television network.

View company