Google revenue was $110.86 b in FY, 2017 which is a 22.8% year over year increase from the previous period.

## Founding Date | 1998 |

## Total Funding | $36.1 m |

## Investors | Angel Investors LP, David Cheriton, Andreas Bechtolsheim, Sequoia Capital, Jeff Bezos, Kleiner Perkins Caufield & Byers, Signatures Capital, yahoo, Arnold Schwarzenegger, Shaquille O'Neal, Tiger Woods, Ram Shriram, Henry Kissinger |

In total, Google had raised $36.1 m. Google is a subsidiary of Alphabet

Google revenue breakdown by business segment: 15.9% from Google Network Members` properties, 70.2% from Google properties, 12.9% from Google other and 1.1% from Other

Google revenue breakdown by geographic segment: 47.0% from United States, 15.0% from APAC, 33.0% from EMEA and 5.0% from Other

USD | FY, 2013 | FY, 2014 | FY, 2015 | FY, 2016 | FY, 2017 |
---|---|---|---|---|---|

## Revenue | 55.5 b | 66 b | 75 b | 90.3 b | 110.9 b |

| 19% | 14% | 20% | 23% | |

## Cost of goods sold | 22 b | 25.7 b | 28.2 b | 35.1 b | 45.6 b |

## Gross profit | 33.5 b | 40.3 b | 46.8 b | 55.1 b | 65.3 b |

| 60% | 61% | 62% | 61% | 59% |

## Sales and marketing expense | 6.6 b | 8.1 b | 9 b | 13.9 b | 12.9 b |

## R&D expense | 7.1 b | 9.8 b | 12.3 b | 13.9 b | 16.6 b |

## General and administrative expense | 4.4 b | 5.9 b | 6.1 b | 7 b | 6.9 b |

## Operating expense total | 18.1 b | 23.8 b | 27.5 b | 34.9 b | 39.1 b |

## EBIT | 15.4 b | 16.5 b | 19.4 b | 23.7 b | 26.1 b |

| 28% | 25% | 26% | 26% | 24% |

## Pre tax profit | 15.9 b | 17.3 b | 19.7 b | 24.2 b | 27.2 b |

## Income tax expense | 2.7 b | 3.6 b | 3.3 b | 4.7 b | 14.5 b |

## Net Income | 12.7 b | 14.1 b | 16.3 b | 19.5 b | 12.7 b |

- Source: SEC Filings

USD | Q1, 2016 | Q2, 2016 | Q3, 2016 | Q1, 2017 | Q2, 2017 | Q3, 2017 | Q1, 2018 |
---|---|---|---|---|---|---|---|

## Revenue | 20.1 b | 21.3 b | 22.3 b | 24.8 b | 25.8 b | 27.5 b | 31.1 b |

## Cost of goods sold | 9.8 b | 13.5 b | |||||

## Gross profit | 15 b | 17.7 b | |||||

| 60% | 57% | |||||

## Sales and marketing expense | 2.6 b | 3.6 b | |||||

## R&D expense | 3.9 b | 5 b | |||||

## General and administrative expense | 1.8 b | 2 b | |||||

## Operating expense total | 8.4 b | 10.7 b | |||||

## EBIT | 6.3 b | 7 b | 6.8 b | 6.6 b | 7.8 b | 8.8 b | 7 b |

| 31% | 33% | 30% | 27% | 30% | 32% | 22% |

## Pre tax profit | 5.4 b | 10.5 b | |||||

## Income tax expense | 1.4 b | 1.1 b | |||||

## Net Income | 4 b | 9.4 b |

- Source: SEC Filings

USD | FY, 2013 | FY, 2014 | FY, 2015 |
---|---|---|---|

## Cash | 18.9 b | 18.3 b | 16.5 b |

## Accounts Receivable | 8.9 b | 9.4 b | 11.6 b |

## Current Assets | 72.9 b | 78.7 b | 90.1 b |

## PP&E | 16.5 b | 23.9 b | 29 b |

## Goodwill | 11.5 b | 15.6 b | 15.9 b |

## Total Assets | 110.9 b | 129.2 b | 147.5 b |

## Accounts Payable | 2.5 b | 1.7 b | 1.9 b |

## Short-term debt | 3 b | 2 b | 3.2 b |

## Current Liabilities | 15.9 b | 16.8 b | 19.3 b |

## Long-term debt | 2.2 b | 3.2 b | 2 b |

## Total Debt | 5.2 b | 5.2 b | 5.2 b |

## Retained Earnings | 61.3 b | 75.1 b | 90.9 b |

## Total Equity | 87.3 b | 103.9 b | 120.3 b |

## Debt to Equity Ratio | 0.1 x | 0.1 x | 0 x |

## Debt to Assets Ratio | 0 x | 0 x | 0 x |

## Financial Leverage | 1.3 x | 1.2 x | 1.2 x |

USD | FY, 2013 | FY, 2014 | FY, 2015 |
---|---|---|---|

## Net Income | 12.7 b | 14.1 b | 16.3 b |

## Cash From Operating Activities | 18.7 b | 22.4 b | 26 b |

## Purchases of PP&E | (7.4 b) | (11 b) | (9.9 b) |

## Cash From Investing Activities | (13.7 b) | (21.1 b) | (23.7 b) |

## Cash From Financing Activities | (857 m) | (1.4 b) | (3.7 b) |

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May, 2016 | Jul, 2016 | Y, 2016 | May, 2017 | Jun, 2017 | Oct, 2017 | Nov, 2017 | Y, 2017 | Jan, 2018 | |
---|---|---|---|---|---|---|---|---|---|

## AdWords Accounts Suspended | 1.40 k | 7 k | |||||||

## Ads Removed | 1.70 b | 3.20 b | |||||||

## Android Monthly Active Users | 2 b | ||||||||

## Android Pay Users | 12 m | 25 m | |||||||

## Android Smartphones | 2.30 b | ||||||||

## Average Searches per Second | 2.30 m | ||||||||

## Chromecast Units Sold | 25 m | 30 m | 55 m | ||||||

## Daily Active Users (YouTube) | 30 m | ||||||||

## Daily Searches | 3.50 b | ||||||||

## Mobile Apps Blocked | 700 k | ||||||||

## Monthly Active Users (Google +) | 395 m | ||||||||

## Monthly Active Users (Google Photos) | 500 m | ||||||||

## Monthly Active Users (YouTube) | 1.50 b | ||||||||

## Photos and Videos Uploaded Daily (Google Photos) | 1 b | ||||||||

## Products | 71 | ||||||||

## Products Sold (Home Smart Speakers ) | 6.30 m | 6.70 m | |||||||

## Publishers Blocked | 100 k | 320 k | |||||||

## Total Registered Users (Google +) | 2 b | ||||||||

## Websites Blocked | 90 k | ||||||||

## Websites Blocked For Scraping | 10 k | 12 k |

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Google's employees are reported to be approximately 31% female and 69% male.

Y, 2018 | Jun, 2017 | Y, 2016 | Y, 2015 | Y, 2014 | Q4, 2014 | |
---|---|---|---|---|---|---|

Female | 30.9 % | 31 % | 31 % | 30 % | 30 % | 27.8 % |

Male | 69.1 % | 69 % | 69 % | 70 % | 70 % | 72.2 % |

Jun, 2017 | Y, 2016 | H2, 2016 | H2, 2015 | Q4, 2014 | |
---|---|---|---|---|---|

Asian | 34.3 % | 32 % | 30 % | 35 % | 30.5 % |

White | 54.9 % | 59 % | 60 % | 59 % | 60.9 % |

Other | 10.8 % | 9 % | 10 % | 6 % | 8.6 % |

Q4, 2014 | |
---|---|

Business / Sales | 6.4 % |

Technology | 69.1 % |

Management | 22.4 % |

Other | 2.1 % |

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