Google Revenue

Google revenue was $110.86 b in FY, 2017 which is a 22.8% year over year increase from the previous period.

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Summary - Funding Rounds

In total, Google had raised $36.1 m. Google is a subsidiary of Alphabet

Google Revenue Breakdown

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Google revenue breakdown by business segment: 15.9% from Google Network Members` properties, 70.2% from Google properties, 12.9% from Google other and 1.1% from Other

Google revenue breakdown by geographic segment: 47.0% from United States, 15.0% from APAC, 33.0% from EMEA and 5.0% from Other

Google Income Statement


USDFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017


55.5 b66 b75 b90.3 b110.9 b

Revenue growth, %


Cost of goods sold

22 b25.7 b28.2 b35.1 b45.6 b

Gross profit

33.5 b40.3 b46.8 b55.1 b65.3 b

Gross profit Margin, %


Sales and marketing expense

6.6 b8.1 b9 b13.9 b12.9 b

R&D expense

7.1 b9.8 b12.3 b13.9 b16.6 b

General and administrative expense

4.4 b5.9 b6.1 b7 b6.9 b

Operating expense total

18.1 b23.8 b27.5 b34.9 b39.1 b


15.4 b16.5 b19.4 b23.7 b26.1 b

EBIT margin, %


Pre tax profit

15.9 b17.3 b19.7 b24.2 b27.2 b

Income tax expense

2.7 b3.6 b3.3 b4.7 b14.5 b

Net Income

12.7 b14.1 b16.3 b19.5 b12.7 b


USDQ1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2018


20.1 b21.3 b22.3 b24.8 b25.8 b27.5 b31.1 b

Cost of goods sold

9.8 b13.5 b

Gross profit

15 b17.7 b

Gross profit Margin, %


Sales and marketing expense

2.6 b3.6 b

R&D expense

3.9 b5 b

General and administrative expense

1.8 b2 b

Operating expense total

8.4 b10.7 b


6.3 b7 b6.8 b6.6 b7.8 b8.8 b7 b

EBIT margin, %


Pre tax profit

5.4 b10.5 b

Income tax expense

1.4 b1.1 b

Net Income

4 b9.4 b

Google Balance Sheet


USDFY, 2013FY, 2014FY, 2015


18.9 b18.3 b16.5 b

Accounts Receivable

8.9 b9.4 b11.6 b

Current Assets

72.9 b78.7 b90.1 b


16.5 b23.9 b29 b


11.5 b15.6 b15.9 b

Total Assets

110.9 b129.2 b147.5 b

Accounts Payable

2.5 b1.7 b1.9 b

Short-term debt

3 b2 b3.2 b

Current Liabilities

15.9 b16.8 b19.3 b

Long-term debt

2.2 b3.2 b2 b

Total Debt

5.2 b5.2 b5.2 b

Retained Earnings

61.3 b75.1 b90.9 b

Total Equity

87.3 b103.9 b120.3 b

Debt to Equity Ratio

0.1 x0.1 x0 x

Debt to Assets Ratio

0 x0 x0 x

Financial Leverage

1.3 x1.2 x1.2 x

Google Cash Flow


USDFY, 2013FY, 2014FY, 2015

Net Income

12.7 b14.1 b16.3 b

Cash From Operating Activities

18.7 b22.4 b26 b

Purchases of PP&E

(7.4 b)(11 b)(9.9 b)

Cash From Investing Activities

(13.7 b)(21.1 b)(23.7 b)

Cash From Financing Activities

(857 m)(1.4 b)(3.7 b)
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Google Operating Metrics

May, 2016Jul, 2016Y, 2016May, 2017Jun, 2017Oct, 2017Nov, 2017Y, 2017Jan, 2018Jul, 2018

AdWords Accounts Suspended

1.40 k7 k

Ads Removed

1.70 b3.20 b

Android Monthly Active Users

2 b

Android Pay Users

12 m25 m

Android Smartphones

2.30 b

Average Searches per Second

2.30 m

Chromecast Units Sold

25 m30 m55 m

Daily Active Users (YouTube)

30 m

Daily Searches

3.50 b

Mobile Apps Blocked

700 k

Monthly Active Users (Google +)

395 m

Monthly Active Users (Google Photos)

500 m

Monthly Active Users (YouTube)

1.50 b

Photos and Videos Uploaded Daily (Google Photos)

1 b



Products Sold (Home Smart Speakers )

6.30 m6.70 m

Publishers Blocked

100 k320 k

Total Registered Users (Google +)

2 b

Users (Android)

2 b

Websites Blocked

90 k

Websites Blocked For Scraping

10 k12 k
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Google Human Capital

Google's employees are reported to be approximately 31% female and 69% male.
Y, 2018Jun, 2017Y, 2016Y, 2015Y, 2014Q4, 2014
Female30.9 %31 %31 %30 %30 %27.8 %
Male69.1 %69 %69 %70 %70 %72.2 %
Jun, 2017Y, 2016H2, 2016H2, 2015Q4, 2014
Asian34.3 %32 %30 %35 %30.5 %
White54.9 %59 %60 %59 %60.9 %
Other10.8 %9 %10 %6 %8.6 %

Job Roles

Q4, 2014
Business / Sales6.4 %
Technology69.1 %
Management22.4 %
Other2.1 %
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