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Nielsen's top competitors include Forrester Research, International Data Group and Evalueserve.

	Nielsen Nielsen Holdings is an information, data, and market measurement company.	Forrester Research Forrester Research is a market research, data, and advisory company.	International Data Group International Data Group (IDG) is a company providing a market intelligence and demand generation platform for the technology ecosystem.	Evalueserve Evalueserve is a company providing proprietary solutions and specialist services for research, analytics, and data management.
Founding Date	Founding Date 1923	Founding Date 1983	Founding Date 1964	Founding Date 2000
Type	Type Public	Type Public	Type Private	Type Private
Tags	Tags Business Products & Services data collection market research media streaming telecommunications television	Tags Business Products & Services company search data management management consulting market research	Tags Technology digital marketing agency direct marketing it services platform	Tags Technology data collection data management data storage it services
Locations	Locations New York, US HQ Buenos Aires, AR Lane Cove West, AU Macquarie Park, AU Sint Lambrechts Woluwe, BE São Paulo, BR Halifax, CA see more	Locations Cambridge, US HQ Sydney, AU Beijing, CN Paris, FR Frankfurt Am Main, DE New Delhi, IN Herzliya, IL see more	Locations Needham, US HQ	Locations Zug, CH HQ Viña Del Mar, CL Shanghai, CN Cairo, EG Rheinbach, DE Bengaluru, IN Gurugram, IN see more
Employees	Employees 15,00065% decrease	Employees 1,798	Employees 3,300	Employees 5,744
Valuation ($)	Valuation ($) 9 b	Valuation ($) 966 m	Valuation ($) N/A	Valuation ($) N/A
Twitter followers	Twitter followers 198.1 k	Twitter followers 377 k	Twitter followers 98	Twitter followers 972
Number of tweets (last 30 days)	Number of tweets (last 30 days) 69	Number of tweets (last 30 days) 87	Number of tweets (last 30 days) N/A	Number of tweets (last 30 days) 6
Average likes per tweet (last 30 days)	Average likes per tweet (last 30 days) 6.1	Average likes per tweet (last 30 days) 3	Average likes per tweet (last 30 days) N/A	Average likes per tweet (last 30 days) 0.2
Percentage of tweets with engagement (last 30 days)	Percentage of tweets with engagement (last 30 days) 98.55%	Percentage of tweets with engagement (last 30 days) 93.1%	Percentage of tweets with engagement (last 30 days) N/A	Percentage of tweets with engagement (last 30 days) 66.67%
Alexa Website Rank	Alexa Website Rank 11969	Alexa Website Rank 20224	Alexa Website Rank 103434	Alexa Website Rank 201642
Employee Rating	Employee Rating 3.8	Employee Rating 4.2	Employee Rating 3.2	Employee Rating 4
Financial
Revenue (est.)	Revenue (est.) $3.5b (FY, 2021)	Revenue (est.) $494.3m (FY, 2021)	Revenue (est.) $3.8b (FY, 2015)	Revenue (est.) N/A
Cost of goods	Cost of goods $1.2b (FY, 2021)	Cost of goods $201.8m (FY, 2021)	Cost of goods N/A	Cost of goods N/A
Net income	Net income $971m (FY, 2021)	Net income $24.8m (FY, 2021)	Net income N/A	Net income N/A
Operating ⚠
Countries	Countries 100 (FY, 2019)	Countries 76 (FY, 2021)	Countries N/A	Countries N/A