Freespee is a marketing automation technology that use online user intelligence to turn phone calls into data that matters to digital marketers. Freespee users can route the collected data to 3rd party analytics and marketing tools with the flick of a switch. Developers use the Freespee API (Application Programming Interface) to extract statistics and empower mobile apps, digital dashboards, ad serving, or content and customer relationship management systems with trackable voice communications. Founded by Swedish VoIP (voice over Internet protocol) executives in 2009, Freespee is headquartered in London.