Formation competitorsClear all

Formation's top competitors include Upwave, Decibel, People.ai and Quantcast.

Save Comparison	Formation Formation (formerly Takt) is a company developing an AI-powered marketing platform.	Upwave Upwave (formerly known as Survata) is a company developing a brand intelligence platform.	Decibel Decibel is a company developing a customer experience analytics platform.	People.ai People.ai is a provider of a data-driven AI platform for customer-facing teams.	Quantcast Quantcast is an audience intelligence and measurement company.
Founding Date	Founding Date 2015	Founding Date 2012	Founding Date 2014	Founding Date 2016	Founding Date 2006
Type	Type Private	Type Private	Type Subsidiary	Type Private	Type Private
Tags	Tags Technology artificial intelligence customer experience machine learning marketing analytics platform	Tags Technology data visualization enterprise software marketing analytics platform	Tags Technology application software business intelligence customer experience data visualization machine learning	Tags Technology artificial intelligence business intelligence crm enterprise software sales automation	Tags Technology adtech artificial intelligence machine learning marketing analytics platform
Locations	Locations San Francisco, US HQ	Locations San Francisco, US HQ	Locations Greater London, GB HQ Berlin, DE Madrid, ES Altrincham, GB Boston, US San Francisco, US	Locations Redwood City, US HQ Kyiv, UA San Francisco, US	Locations San Francisco, US HQ Melbourne, AU Sydney, AU Montreal, CA Toronto, CA Paris, FR München, DE see more
Employees	Employees 946% decrease	Employees 85	Employees 588% decrease	Employees 2427% increase	Employees 726
Valuation ($)	Valuation ($) N/A	Valuation ($) N/A	Valuation ($) N/A	Valuation ($) 500 m	Valuation ($) 301.4 m
Twitter followers	Twitter followers 534	Twitter followers 778	Twitter followers 3.1 k	Twitter followers 1.6 k	Twitter followers 11.2 k
Number of tweets (last 30 days)	Number of tweets (last 30 days) 4	Number of tweets (last 30 days) 18	Number of tweets (last 30 days) N/A	Number of tweets (last 30 days) 34	Number of tweets (last 30 days) 20
Average likes per tweet (last 30 days)	Average likes per tweet (last 30 days) 0.3	Average likes per tweet (last 30 days) 0.5	Average likes per tweet (last 30 days) N/A	Average likes per tweet (last 30 days) 1	Average likes per tweet (last 30 days) 10.3
Percentage of tweets with engagement (last 30 days)	Percentage of tweets with engagement (last 30 days) 25%	Percentage of tweets with engagement (last 30 days) 44.44%	Percentage of tweets with engagement (last 30 days) N/A	Percentage of tweets with engagement (last 30 days) 58.82%	Percentage of tweets with engagement (last 30 days) 100%
Alexa Website Rank	Alexa Website Rank 350751	Alexa Website Rank 380048	Alexa Website Rank 285610	Alexa Website Rank 181113	Alexa Website Rank 26146
Employee Rating	Employee Rating 2.9	Employee Rating 4	Employee Rating N/A	Employee Rating 4.6	Employee Rating 4
Funding
Latest funding round	Latest funding round $ 30m (about 5 years ago)	Latest funding round $ 14m (about 3 years ago)	Latest funding round N/A	Latest funding round $ 100m (2 months ago)	Latest funding round $ 8m (almost 10 years ago)
Total funding raised	Total funding raised $ 30m	Total funding raised $ 21.5m	Total funding raised $ 66m	Total funding raised $ 200m	Total funding raised $ 63.9m