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Formation (formerly Takt) is a company developing an AI-powered marketing platform. It enables organizations to orchestrate their customer interactions and deliver personalized offers. The platform is based on AI and machine learning engine that analyzes data, contextual information, and the previous actions to create a picture of the customer’s underlying motivations.

HQSan Francisco, US
Employee Ratings3.3


Formation is headquartered in
San Francisco, United States

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Employees (est.) (Mar 2020)123

Key People/Management at Formation

Christian Selchau-Hansen

Christian Selchau-Hansen

Co-Founder, CEO
Sean Collins

Sean Collins

Co-Founder, Member Board of Directors
Robert Fagnani

Robert Fagnani

Head of Business Development and Operations
Ammon Haggerty

Ammon Haggerty

Co-Founder, VP of Design
Kevin Ott

Kevin Ott

COO and SVP Product Development
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Formation Office Locations

Formation has an office in San Francisco
San Francisco, US (HQ)
35 Stillman St
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Formation Financials and Metrics

Summary Metrics

Founding Date


Formation total Funding

$30 m

Formation latest funding size

$30 m

Time since last funding

4 years ago

Formation investors

Formation's latest funding round in July 2016 was reported to be $30 m. In total, Formation has raised $30 m
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Formation Operating Metrics

Feb, 2019


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Formation Online and Social Media Presence

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Formation Frequently Asked Questions

  • When was Formation founded?

    Formation was founded in 2015.

  • Who are Formation key executives?

    Formation's key executives are Christian Selchau-Hansen, Sean Collins and Robert Fagnani.

  • How many employees does Formation have?

    Formation has 123 employees.

  • Who are Formation competitors?

    Competitors of Formation include Decibel Insight, AtScale and Flutura.

  • Where is Formation headquarters?

    Formation headquarters is located at 35 Stillman St, San Francisco.

  • Where are Formation offices?

    Formation has an office in San Francisco.

  • How many offices does Formation have?

    Formation has 1 office.