$1.5 B

FIT Mkt cap, 09-Nov-2018

$393.6 M

Fitbit Revenue Q3, 2018
Fitbit Gross profit (Q3, 2018)153.5 M
Fitbit Gross profit margin (Q3, 2018), %39%
Fitbit Net income (Q3, 2018)-2.1 M
Fitbit EBIT (Q3, 2018)-17.8 M
Fitbit Cash, 29-Sep-2018402.2 M

Fitbit Revenue

Fitbit revenue was $1.62 b in FY, 2017 which is a 25.5% year over year decrease from the previous period.

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Fitbit Revenue Breakdown

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Fitbit revenue breakdown by geographic segment: 7.1% from APAC, 27.2% from Europe, Middle East, and Africa, 7.2% from Americas excluding United States and 58.4% from United States

Fitbit Income Statement

Annual

USDFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Revenue

271.1m745.4m1.9b2.2b1.6b

Revenue growth, %

175%149%17%(26%)

Cost of goods sold

210.8m387.8m956.9m1.3b924.6m

Gross profit

60.3m357.7m901.1m845.9m690.9m

Gross profit Margin, %

22%48%48%39%43%

Sales and marketing expense

26.8m112.0m332.7m491.3m415.0m

R&D expense

27.9m54.2m150.0m320.2m343.0m

General and administrative expense

14.5m33.6m77.8m146.9m133.9m

Operating expense total

69.2m199.7m552.9m958.3m892.0m

EBIT

(9.0m)157.9m348.2m(112.5m)(201.1m)

EBIT margin, %

(3%)21%19%(5%)(12%)

Interest expense

1.1m2.2m1.0m3.2m3.6m

Interest income

3.2m3.6m

Pre tax profit

(13.7m)139.8m287.9m(109.3m)(194.6m)

Income tax expense

37.9m8.0m112.3m(6.5m)82.5m

Net Income

(51.6m)131.8m175.7m(102.8m)(277.2m)

Fitbit Balance Sheet

Annual

USDFY, 2015FY, 2016FY, 2017

Cash

535.8m301.3m342.0m

Accounts Receivable

469.3m477.8m406.0m

Prepaid Expenses

43.5m66.3m97.3m

Inventories

178.1m230.4m123.9m

Current Assets

1.4b1.5b1.4b

PP&E

44.5m76.6m104.9m

Goodwill

22.2m51.0m51.0m

Total Assets

1.5b1.8b1.6b

Accounts Payable

260.8m313.8m212.7m

Current Liabilities

508.3m761.9m701.3m

Total Liabilities

537.6m821.7m758.1m

Common Stock

21.0k23.0k21.0k

Additional Paid-in Capital

737.8m859.3m956.1m

Retained Earnings

242.9m140.1m(132.1m)

Total Equity

981.5m998.5m824.0m

Financial Leverage

1.5 x1.8 x1.9 x

Fitbit Cash Flow

Annual

USDFY, 2015FY, 2016FY, 2017

Net Income

175.7m(102.8m)(277.2m)

Depreciation and Amortization

21.1m38.1m50.9m

Accounts Receivable

(231.1m)(8.7m)63.8m

Inventories

(68.1m)(62.0m)92.1m

Accounts Payable

56.8m45.7m(86.1m)

Cash From Operating Activities

141.3m138.7m64.2m

Purchases of PP&E

(30.6m)(78.6m)(89.2m)

Cash From Investing Activities

(170.0m)(392.7m)(28.7m)

Long-term Borrowings

(294.5m)

Cash From Financing Activities

369.0m19.8m4.6m

Net Change in Cash

340.2m(234.2m)40.2m

Interest Paid

1.2m624.0k1.0m

Income Taxes Paid

150.9m34.0m382.0k

Fitbit Ratios

USDY, 2018

Financial Leverage

2 x
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Fitbit Operating Metrics

Fitbit's Stores was reported to be 47 k in Q1, 2018. Fitbit's Devices Sold was reported to be 2.2 k in Q1, 2018. Fitbit's Registered Users was reported to be 50 m in Q1, 2017. Fitbit's Active Users was reported to be 25 m in Feb, 2018.
FY, 2014FY, 2015FY, 2016Q1, 2017Q2, 2017Q3, 2017FY, 2017Feb, 2018Q1, 2018

Active Users

6.70 m16.90 m23.24 m25.37 m25 m

Countries

50 63 65 65 65 78 86 86

Devices Sold

10.90 m21.36 m22.30 m3 m3.40 m3.60 m15.34 m2.15 k

Registered Users

11.07 m29.03 m50.20 m50 m

Stores

45 k50 k55 k55 k54 k46 k45 k47 k

Total Steps Tracked

95 t
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Fitbit Employee Rating

3.3241 votes
Culture & Values
3.3
Work/Life Balance
3.6
Senior Management
2.6
Salary & Benefits
3.4
Career Opportunities
2.9
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