Fitbit market cap is $1.7 b, and annual revenue was $1.43 b in FY 2019

Fitbit Gross profit (Q1, 2020)54.9 M

Fitbit Gross profit margin (Q1, 2020), %29.2%

Fitbit Net income (Q1, 2020)20.3 M

Fitbit EBIT (Q1, 2020)-125.7 M

Fitbit Cash, 04-Apr-2020252 M

Fitbit EV1.6 B

Fitbit revenue was $1.43 b in FY, 2019 which is a 5.1% year over year decrease from the previous period.

Fitbit revenue breakdown by geographic segment: 23.9% from APAC, 23.9% from Europe, Middle East, and Africa, 5.5% from Americas excluding United States and 46.6% from United States

USD | FY, 2017 | FY, 2018 | FY, 2019 |
---|---|---|---|

## Revenue | 1.6b | 1.5b | 1.4b |

| (26%) | (6%) | (5%) |

## Cost of goods sold | 924.6m | 908.4m | 1.0b |

## Gross profit | 690.9m | 603.6m | 427.7m |

| 43% | 40% | 30% |

## Sales and marketing expense | 415.0m | 344.1m | 329.8m |

## R&D expense | 343.0m | 332.2m | 427.7m |

## General and administrative expense | 133.9m | 116.6m | 118.2m |

## Operating expense total | 892.0m | 792.9m | 748.4m |

## EBIT | (201.1m) | (189.3m) | (320.7m) |

| (12%) | (13%) | (22%) |

## Interest income | 3.6m | 7.8m | 10.3m |

## Pre tax profit | (194.6m) | (184.1m) | (309.1m) |

## Income tax expense | 82.5m | 1.7m | 11.6m |

## Net Income | (277.2m) | (185.8m) | (320.7m) |

## EPS | (1.2) | (0.8) | (1.2) |

USD | Q1, 2018 | Q2, 2018 | Q3, 2018 | Q1, 2019 | Q2, 2019 | Q3, 2019 | Q1, 2020 |
---|---|---|---|---|---|---|---|

## Revenue | 247.9m | 299.3m | 393.6m | 271.9m | 315.6m | 347.2m | 188.2m |

## Cost of goods sold | 133.7m | 180.3m | 240.1m | 182.4m | 205.3m | 239.2m | 133.2m |

## Gross profit | 114.1m | 119.0m | 153.5m | 89.5m | 110.2m | 108.0m | 54.9m |

| 46% | 40% | 39% | 33% | 35% | 31% | 29% |

## Sales and marketing expense | 72.1m | 100.8m | 66.7m | 68.6m | 83.1m | 71.3m | 57.0m |

## R&D expense | 89.3m | 87.0m | 79.8m | 77.0m | 70.9m | 65.7m | 81.6m |

## General and administrative expense | 36.1m | 30.2m | 24.8m | 26.7m | 24.9m | 23.1m | 42.0m |

## Operating expense total | 197.5m | 218.1m | 171.3m | 172.3m | 178.8m | 160.1m | 180.6m |

## EBIT | (83.4m) | (99.1m) | (17.8m) | (82.9m) | (70.6m) | (52.1m) | (125.7m) |

| (34%) | (33%) | (5%) | (30%) | (22%) | (15%) | (67%) |

## Interest expense | 1.3m | ||||||

## Interest income | 1.4m | 2.2m | 2.1m | 3.5m | 2.6m | 2.4m | |

## Pre tax profit | (81.5m) | (94.7m) | (20.9m) | (78.2m) | (67.5m) | (50.2m) | (124.4m) |

## Income tax expense | (609.0k) | 23.6m | (18.8m) | 1.3m | 971.0k | 1.7m | (144.7m) |

## Net Income | (80.9m) | (118.3m) | (2.1m) | (79.5m) | 68.5m | (51.9m) | 20.3m |

## EPS | (0.3) | (0.5) | 0.0 | (0.3) | (0.3) | (0.2) | 0.1 |

USD | FY, 2017 | FY, 2018 | FY, 2019 |
---|---|---|---|

## Cash | 342.0m | 474.0m | 334.5m |

## Accounts Receivable | 406.0m | 414.2m | 435.3m |

## Prepaid Expenses | 97.3m | 42.3m | 28.7m |

## Inventories | 123.9m | 124.9m | 136.8m |

## Current Assets | 1.4b | 1.3b | 1.1b |

## PP&E | 104.9m | 106.3m | 82.8m |

## Goodwill | 51.0m | 61.0m | 64.8m |

## Total Assets | 1.6b | 1.5b | 1.4b |

## Accounts Payable | 212.7m | 251.7m | 194.6m |

## Short-term debt | 23.5m | ||

## Current Liabilities | 701.3m | 719.4m | 764.6m |

## Long-term debt | 67.9m | ||

## Total Debt | 91.4m | ||

## Total Liabilities | 758.1m | 779.6m | 880.8m |

## Common Stock | 24.0k | 25.0k | 26.0k |

## Additional Paid-in Capital | 956.1m | 1.1b | 1.1b |

## Retained Earnings | (132.1m) | (319.1m) | (639.8m) |

## Total Equity | 824.0m | 735.9m | 487.3m |

## Debt to Equity Ratio | 0.2 x | ||

## Debt to Assets Ratio | 0.1 x | ||

## Financial Leverage | 1.9 x | 2.1 x | 2.8 x |

USD | FY, 2017 | FY, 2018 | FY, 2019 |
---|---|---|---|

## Net Income | (277.2m) | (185.8m) | (320.7m) |

## Depreciation and Amortization | 50.9m | 56.8m | 62.8m |

## Accounts Receivable | 63.8m | (8.0m) | (21.3m) |

## Inventories | 92.1m | (12.9m) | (18.5m) |

## Accounts Payable | (86.1m) | 35.2m | (52.6m) |

## Cash From Operating Activities | 64.2m | 113.2m | (156.8m) |

## Purchases of PP&E | (89.2m) | (52.9m) | (36.5m) |

## Cash From Investing Activities | (28.7m) | 17.5m | 25.8m |

## Long-term Borrowings | (747.0k) | (3.3m) | |

## Cash From Financing Activities | 4.6m | 1.3m | (8.4m) |

## Net Change in Cash | 40.2m | 132.0m | (139.5m) |

## Interest Paid | 1.0m | 631.0k | 669.0k |

## Income Taxes Paid | 382.0k | (69.9m) | (4.2m) |

USD | Q1, 2018 | Q2, 2018 | Q3, 2018 | Q1, 2019 | Q2, 2019 | Q3, 2019 | Q1, 2020 |
---|---|---|---|---|---|---|---|

## Net Income | (80.9m) | (199.1m) | (201.2m) | (79.5m) | (148.0m) | (199.9m) | 20.3m |

## Depreciation and Amortization | 12.2m | 27.4m | 41.3m | 15.4m | 34.2m | 49.3m | 14.6m |

## Accounts Receivable | 192.0m | 164.2m | 80.2m | 163.6m | 155.6m | 68.6m | 246.5m |

## Inventories | (27.3m) | (24.2m) | (80.1m) | (51.0m) | (41.2m) | (125.5m) | 20.3m |

## Accounts Payable | (84.2m) | (64.2m) | 16.4m | (81.7m) | (100.5m) | 11.8m | (104.4m) |

## Cash From Operating Activities | 10.2m | (57.2m) | 1.5m | (67.7m) | (144.1m) | (185.1m) | (82.0m) |

## Purchases of PP&E | (12.6m) | (28.5m) | (40.2m) | (6.1m) | (10.8m) | (26.3m) | (3.6m) |

## Cash From Investing Activities | 31.2m | 43.4m | 63.5m | 10.6m | 10.1m | 7.3m | 4.9m |

## Long-term Borrowings | (747.0k) | (747.0k) | (747.0k) | (597.0k) | (937.0k) | (2.2m) | |

## Cash From Financing Activities | (4.9m) | 4.0k | (4.8m) | (6.1m) | (4.8m) | (8.7m) | (5.4m) |

## Net Change in Cash | 36.4m | (13.8m) | 60.3m | (63.1m) | (138.7m) | (186.5m) | (82.5m) |

USD | Y, 2020 |
---|---|

## EV/EBIT | -12.3 x |

## EV/CFO | -18.9 x |

## Revenue/Employee | 109.8k |

## Debt/Equity | 0.2 x |

## Debt/Assets | 0.1 x |

## Financial Leverage | 2.2 x |

## P/E Ratio | 91.7 |

Fitbit's Active Users was reported to be 29.6 m in FY, 2019. Fitbit's Devices Sold was reported to be 2.2 m in Q1, 2020. Fitbit's Stores was reported to be 39 k in FY, 2019. Fitbit's Registered Users was reported to be 50 m in Q1, 2017.

FY, 2014 | FY, 2015 | FY, 2016 | Q1, 2017 | Q2, 2017 | Q3, 2017 | FY, 2017 | Feb, 2018 | Q1, 2018 | Q2, 2018 | Q3, 2018 | FY, 2018 | Q1, 2019 | Q2, 2019 | Q3, 2019 | FY, 2019 | Q1, 2020 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|

## Countries | 50 | 63 | 65 | 65 | 65 | 78 | 86 | 86 | 86 | 86 | 87 | 87 | 87 | 100 | 100 | 100 | |

## Stores | 45 k | 50 k | 55 k | 55 k | 54 k | 46 k | 45 k | 47 k | 39 k | 39 k | 39 k | 39 k | 39 k | 39 k | 39 k | ||

## Devices Sold | 10.90 m | 21.36 m | 22.30 m | 3 m | 3.40 m | 3.60 m | 15.34 m | 2.15 m | 2.70 m | 3.50 m | 13.94 m | 2.93 m | 3.53 m | 3.54 m | 15.99 m | 2.20 m | |

## Active Users | 6.70 m | 16.90 m | 23.24 m | 25.37 m | 25 m | 27.63 m | 29.57 m | ||||||||||

## Registered Users | 11.07 m | 29.03 m | 50.20 m | 50 m | |||||||||||||

## Total Steps Tracked (US) | 95 t | 27 t | 27 t | ||||||||||||||

## Active Minutes (Wearables, US) | 160 b | 119 b | 119 b | ||||||||||||||

## Hours Slept (Wearables, US) | 41 b | 12 b | 12 b |