OverviewSuggest Edit

Factual is a company providing a platform that offers global location data and tools. The company offers data on different categories of places including retail, automotive, and travel; delivers inferred audience lifestyle and behavioral segments for each customer based on real world visits. It powers mobile marketing, digital consumer products and mobile apps, and real world analytics.

HQLos Angeles, CA, US
Employee Ratings3.9
Overall CultureB-

Latest Updates

Employees (est.) (Jun 2022)633
Cybersecurity ratingAMore
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Key People/Management at Factual

Gil Elbaz

Gil Elbaz

Founder & CEO
Bill Michels

Bill Michels

Chief Operating Officer
Rob Jonas

Rob Jonas

Chief Revenue Officer
Boris Shimanovsky

Boris Shimanovsky

Chief Technology Officer
Brian Czarny

Brian Czarny

Chief Marketing Officer
Ulas Bardak

Ulas Bardak

Vice President of Engineering
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Factual Office Locations

Factual has offices in Los Angeles, Chicago, New York, San Francisco and in 2 other locations
Los Angeles, CA, US (HQ)
1999 Avenue of the Stars
Chicago, IL, US
20 W Kinzie St 17th floor
New York, NY, US
149 5th Ave 6th floor
San Francisco, CA, US
650 California St 4th floor, San Francisco
Singapore, SG
22 Cross St, 02
London, GB
90 Fetter Ln
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Factual Financials and Metrics

Summary Metrics

Founding Date


Factual total Funding

$106.3 m

Factual latest funding size

$42 m

Time since last funding

4 years ago

Factual investors

Factual's latest funding round in September 2018 was reported to be $42 m. In total, Factual has raised $106.3 m
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Factual Cybersecurity Score

Cybersecurity ratingPremium dataset



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Factual Online and Social Media Presence

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Factual Company Culture

  • Overall Culture



  • CEO Rating



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  • Diversity



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Factual News and Updates

Completely Factual, But Totally Useless Economic Data

Much of the economic data we currently get is skewed by various government programs. We have to think about whether the data really tells the story we think it is telling.

Foursquare merges with Factual to create a location data powerhouse

Location intelligence company Foursquare Labs Inc. said today it’s merging with a data location provider called Factual Inc. The new company will have a combined revenue of about $150 million per year, but details of the transaction were not disclosed. Foursquare was founded back in 2009 and was or…

Foursquare Merges with Factual


AMD Blasts WSJ Report Over Factual Errors And Omissions

I have always found AMD and its people to be relatively measured and conservative in their approach. So, this post titled “Setting the Record Straight” that went up on the company’s site yesterday struck me as somewhat out of character.

Author Francis J. Schuck, Jr's New Book "The Charlie I Knew: A Factual Account of Our Friendship" is the Chilling Story of the Life of Charlie Whitman Before His Infamous Mass Shooting.

Recent release "The Charlie I Knew: A Factual Account of Our Friendship" from Newman Springs Publishing author Francis J. Schuck, Jr is a real-life account of the friendship he shared with Charlie Whitman.
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Factual Blogs

Factual Joins Foursquare to Create Clear Location Market Leader

Bringing together the best in audiences, attribution, developer tools and point-of-interest data for companies around the globe When I founded Factual in 2008, our vision was that the most important advances in our society would be built upon data-driven innovation. Since the beginning, we have work…

How To Use Data Enrichment For Insights During The COVID-19 Lockdown

As the COVID-19 safer at home orders continue, real world visitation patterns – the way people travel (or don’t), visit places (or don’t) – now look very different than even two or three weeks ago. Now, more than ever, brands need to engage their customers directly, and shoring up the customer relat…

Covid-19 Findings Part 2: Footfall Drops in US Across All Categories

As the Covid-19 coronavirus outbreak continues to disrupt and alter our lives, we’re helping quantify shifts in movement and are providing some insight into what’s happened thus far, now with data through the week of March 16. TLDR: Footfall has significantly decreased across all of the business cat…

Factual Offers Free Insights To Customers During COVID-19

Factual sits at the nexus of online and offline behavior, and despite significant uncertainty over the coming weeks and months, we are committed to delivering the data and services you need to keep business moving. To help marketers navigate these complicated times, Factual is offering free access t…

Factual Findings: Real World Impact of Covid-19

The Covid-19 coronavirus outbreak has caused unprecedented disruption and uncertainty throughout the globe. As the virus spreads, movement and interaction worldwide has already begun to change. To help understand the impact of what’s happened thus far, Factual examined visitation to physical locatio…

How Location Data Is Changing Out-Of-Home Advertising

Out-of-home (OOH) media has always been an important channel for marketers. Now, with the advent of digital out-of-home (DOOH) inventory, the channel has become more prevalent in advertising than ever before and is the only traditional advertising format that’s experienced consistent growth in globa…
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Factual Frequently Asked Questions

  • When was Factual founded?

    Factual was founded in 2008.

  • Who are Factual key executives?

    Factual's key executives are Gil Elbaz, Bill Michels and Rob Jonas.

  • How many employees does Factual have?

    Factual has 633 employees.

  • Who are Factual competitors?

    Competitors of Factual include CARTO, AppLovin and SafeGraph.

  • Where is Factual headquarters?

    Factual headquarters is located at 1999 Avenue of the Stars, Los Angeles.

  • Where are Factual offices?

    Factual has offices in Los Angeles, Chicago, New York, San Francisco and in 2 other locations.

  • How many offices does Factual have?

    Factual has 7 offices.