Factual
- Total Funding$106.3 M
OverviewSuggest Edit
Factual is a company providing a platform that offers global location data and tools. The company offers data on different categories of places including retail, automotive, and travel; delivers inferred audience lifestyle and behavioral segments for each customer based on real world visits. It powers mobile marketing, digital consumer products and mobile apps, and real world analytics.
| Type | Private | |
| Founded | 2008 | |
| HQ | Los Angeles, CA, US | Map |
| Website | factual.com | |
| Employee Ratings | ||
| Overall Culture | B- | More |
Latest Updates
| Employees (est.) (Jun 2022) | 633 | |
| Cybersecurity rating | A | More |
Key People/Management at Factual
Gil Elbaz
Founder & CEO
Bill Michels
Chief Operating Officer
Rob Jonas
Chief Revenue Officer
Boris Shimanovsky
Chief Technology Officer
Brian Czarny
Chief Marketing Officer
Ulas Bardak
Vice President of Engineering
Factual Office Locations
Factual has offices in Los Angeles, Chicago, New York, San Francisco and in 2 other locations
Los Angeles, CA, US (HQ)
1999 Avenue of the Stars
Chicago, IL, US
20 W Kinzie St 17th floor
New York, NY, US
149 5th Ave 6th floor
San Francisco, CA, US
650 California St 4th floor, San Francisco
Singapore, SG
22 Cross St, 02
London, GB
90 Fetter Ln
Factual Financials and Metrics
Summary Metrics
Founding Date | 2008 |
Factual total Funding | $106.3 m |
Factual latest funding size | $42 m |
Time since last funding | 4 years ago |
Factual investors | Index Ventures, Upfront Ventures, Andreessen Horowitz, Founder Collective, Thomas Lehrman, Data Collective, Heritage Group, Miramar Venture Partners, Esther Dyson, Idealab, Auren Hoffman, Danny Rimer, Gunderson Dettmer, Michael Ovitz, Scott Kurnit, Altpoint Ventures, Tom Unterman, Tiller Partners, Miramar Ventures, Felicis Ventures, Marten Mickos, Richard Rosenblatt, Thomas Unterman |
Factual's latest funding round in September 2018 was reported to be $42 m. In total, Factual has raised $106.3 m
Factual Cybersecurity Score
Factual Online and Social Media Presence
8.91k Twitter followers
Factual has 8.91k Twitter Followers. The number of followers has decreased 0.3% month over month and decreased 1% quarter over quarter
Factual's Trends
Factual Company Culture
Overall Culture
B-
77/100
CEO Rating
A
85/100
Compensation
B-
76/100
Diversity
C
78/100
Factual News and Updates
June 04, 2020
Completely Factual, But Totally Useless Economic Data
Much of the economic data we currently get is skewed by various government programs. We have to think about whether the data really tells the story we think it is telling.
April 06, 2020
Foursquare merges with Factual to create a location data powerhouse
Location intelligence company Foursquare Labs Inc. said today it’s merging with a data location provider called Factual Inc. The new company will have a combined revenue of about $150 million per year, but details of the transaction were not disclosed. Foursquare was founded back in 2009 and was or…
June 29, 2019
AMD Blasts WSJ Report Over Factual Errors And Omissions
I have always found AMD and its people to be relatively measured and conservative in their approach. So, this post titled “Setting the Record Straight” that went up on the company’s site yesterday struck me as somewhat out of character.
April 01, 2019
Author Francis J. Schuck, Jr's New Book "The Charlie I Knew: A Factual Account of Our Friendship" is the Chilling Story of the Life of Charlie Whitman Before His Infamous Mass Shooting.
Recent release "The Charlie I Knew: A Factual Account of Our Friendship" from Newman Springs Publishing author Francis J. Schuck, Jr is a real-life account of the friendship he shared with Charlie Whitman.
Factual Blogs
April 06, 2020
Factual Joins Foursquare to Create Clear Location Market Leader
Bringing together the best in audiences, attribution, developer tools and point-of-interest data for companies around the globe When I founded Factual in 2008, our vision was that the most important advances in our society would be built upon data-driven innovation. Since the beginning, we have work…
April 02, 2020
How To Use Data Enrichment For Insights During The COVID-19 Lockdown
As the COVID-19 safer at home orders continue, real world visitation patterns – the way people travel (or don’t), visit places (or don’t) – now look very different than even two or three weeks ago. Now, more than ever, brands need to engage their customers directly, and shoring up the customer relat…
March 31, 2020
Covid-19 Findings Part 2: Footfall Drops in US Across All Categories
As the Covid-19 coronavirus outbreak continues to disrupt and alter our lives, we’re helping quantify shifts in movement and are providing some insight into what’s happened thus far, now with data through the week of March 16. TLDR: Footfall has significantly decreased across all of the business cat…
March 27, 2020
Factual Offers Free Insights To Customers During COVID-19
Factual sits at the nexus of online and offline behavior, and despite significant uncertainty over the coming weeks and months, we are committed to delivering the data and services you need to keep business moving. To help marketers navigate these complicated times, Factual is offering free access t…
March 19, 2020
Factual Findings: Real World Impact of Covid-19
The Covid-19 coronavirus outbreak has caused unprecedented disruption and uncertainty throughout the globe. As the virus spreads, movement and interaction worldwide has already begun to change. To help understand the impact of what’s happened thus far, Factual examined visitation to physical locatio…
March 02, 2020
How Location Data Is Changing Out-Of-Home Advertising
Out-of-home (OOH) media has always been an important channel for marketers. Now, with the advent of digital out-of-home (DOOH) inventory, the channel has become more prevalent in advertising than ever before and is the only traditional advertising format that’s experienced consistent growth in globa…
Factual Frequently Asked Questions
When was Factual founded?
Factual was founded in 2008.
Who are Factual key executives?
Factual's key executives are Gil Elbaz, Bill Michels and Rob Jonas.
How many employees does Factual have?
Factual has 633 employees.
Who are Factual competitors?
Competitors of Factual include CARTO, AppLovin and SafeGraph.
Where is Factual headquarters?
Factual headquarters is located at 1999 Avenue of the Stars, Los Angeles.
Where are Factual offices?
Factual has offices in Los Angeles, Chicago, New York, San Francisco and in 2 other locations.
How many offices does Factual have?
Factual has 7 offices.
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