Factual is a location platform that provides global location data and tools enabling mobile app developers, publishers, and advertisers to create personalized, contextually relevant mobile experiences. Factual was founded in 2007 by Gil Elbaz, co-founder of Applied Semantics (which launched ASI's AdSense product). Its core product is its Global Places data, which provides location data covering 65 million local businesses and points of interest in 50 countries. It also provides more in-depth data on restaurants, hotels, and doctors. Its platform includes tools to help developers map data across APIs and manage location data. The data is made available via API or full downloads.