$468.7 B

FB Mkt cap, 14-Sep-2018

$13.2 B

Facebook Revenue Q2, 2018
Facebook Gross profit (Q2, 2018)11 B
Facebook Gross profit margin (Q2, 2018), %83.3%
Facebook Net income (Q2, 2018)5.1 B
Facebook EBIT (Q2, 2018)5.9 B
Facebook Cash, 30-Jun-201811.6 B

Facebook Revenue

Facebook revenue was $40.65 b in FY, 2017 which is a 47.1% year over year increase from the previous period.

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Facebook Revenue Breakdown

Embed Graph

Facebook revenue breakdown by business segment: 98.3% from Advertising and 1.7% from Other

Facebook revenue breakdown by geographic segment: 56.4% from Rest of the World and 43.6% from United States

Facebook Income Statement


USDQ1, 2011Q2, 2011Q3, 2011Q4, 2011Q1, 2012Q2, 2012Q3, 2012Q4, 2012Q1, 2013Q2, 2013Q3, 2013Q4, 2013Q1, 2014Q2, 2014Q3, 2014Q4, 2014Q1, 2015Q2, 2015Q3, 2015Q4, 2015Q1, 2016Q2, 2016Q3, 2016Q4, 2016Q1, 2017Q2, 2017Q3, 2017Q4, 2017Q1, 2018Q2, 2018


731 m895 m954 m1.1 b1.1 b1.2 b1.3 b1.6 b1.5 b1.8 b2 b2.6 b2.5 b2.9 b3.2 b3.9 b3.5 b4 b4.5 b5.8 b5.4 b6.4 b7 b8.8 b8 b9.3 b10.3 b13 b12 b13.2 b

Cost of goods sold

167 m210 m236 m247 m277 m367 m322 m398 m413 m465 m507 m491 m462 m473 m565 m653 m654 m668 m720 m824 m838 m917 m987 m1 b1.2 b1.2 b1.4 b1.6 b1.9 b2.2 b

Gross profit

564 m685 m718 m884 m781 m817 m940 m1.2 b1 b1.3 b1.5 b2.1 b2 b2.4 b2.6 b3.2 b2.9 b3.4 b3.8 b5 b4.5 b5.5 b6 b7.8 b6.9 b8.1 b8.9 b11.4 b10 b11 b

Gross profit Margin, %


Sales and marketing expense

68 m103 m124 m120 m143 m392 m168 m193 m203 m269 m233 m292 m323 m358 m374 m624 m620 m626 m706 m772 m826 m901 m926 m1.1 b1.1 b1.1 b1.2 b1.4 b1.6 b1.9 b

R&D expense

57 m99 m108 m124 m153 m705 m244 m297 m293 m344 m369 m408 m455 m492 m608 m1.1 b1.1 b1.2 b1.3 b1.3 b1.3 b1.5 b1.5 b1.6 b1.8 b1.9 b2.1 b1.9 b2.2 b2.5 b

General and administrative expense

51 m76 m72 m92 m104 m463 m151 m174 m176 m173 m171 m261 m187 m197 m259 m330 m274 m305 m345 m371 m365 m413 m439 m515 m655 m640 m536 m686 m757 m776 m

Operating expense total

176 m278 m304 m336 m400 m1.6 b563 m664 m672 m786 m773 m961 m1.4 b1.5 b1.8 b2.1 b2.6 b2.8 b3 b2.5 b2.5 b2.8 b2.9 b3.2 b3.5 b3.7 b3.8 b4 b4.6 b5.2 b


388 m407 m414 m548 m381 m(743 m)377 m523 m373 m562 m736 m1.1 b1.1 b1.4 b1.4 b1.1 b933 m1.3 b1.5 b2.6 b2 b2.7 b3.1 b4.6 b3.3 b4.4 b5.1 b7.4 b5.4 b5.9 b

EBIT margin, %


Interest expense

16 m13 m10 m11 m16 m15 m14 m21 m3 m19 m3 m33 m

Interest income

110 m161 m5 m

Pre tax profit

520 m382 m(765 m)372 m505 m353 m545 m726 m1.1 b1.1 b1.4 b1.3 b1.1 b932 m1.3 b1.4 b2.6 b2.1 b2.8 b3.2 b4.5 b3.4 b4.5 b5.2 b7.5 b5.6 b5.9 b

Income tax expense

218 m177 m(608 m)431 m441 m134 m212 m301 m607 m433 m595 m530 m413 m420 m554 m536 m995 m328 m471 m537 m965 m344 m594 m529 m3.2 b622 m762 m

Net Income

233 m240 m227 m302 m205 m(157 m)(59 m)64 m219 m333 m425 m523 m642 m791 m806 m701 m512 m719 m896 m1.6 b1.7 b2.3 b2.6 b3.6 b3.1 b3.9 b4.7 b4.3 b5 b5.1 b

Facebook Balance Sheet


USDQ2, 2012Q3, 2012Q1, 2013Q2, 2013Q3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018


2.1 b2.5 b2.3 b3 b3.1 b3 b4.4 b9 b3.4 b5.1 b4.3 b6.5 b5.1 b6 b7.1 b6.3 b7.2 b12.1 b11.6 b

Accounts Receivable

578 m635 m659 m775 m872 m1 b1.2 b1.4 b1.5 b1.8 b2 b2.3 b2.8 b3.1 b3.4 b3.9 b4.4 b5.1 b5.6 b

Prepaid Expenses

634 m631 m485 m387 m342 m425 m411 m502 m1.1 b1 b1.3 b843 m916 m1.1 b1.2 b1.5 b1.5 b1.3 b1.9 b

Current Assets

12 b12.3 b11 b11.4 b10.5 b14.1 b15.6 b16.1 b15 b17 b19.1 b23.8 b27 b30.3 b36.9 b40.8 b44.2 b50.4 b49.8 b


2.1 b2.3 b2.5 b2.6 b2.7 b3.1 b3.3 b3.7 b4.6 b5 b5.3 b6.5 b7.1 b7.9 b9.5 b10.6 b12.2 b16.2 b18.4 b


809 m1.4 b1.5 b1.6 b1.6 b1.7 b1.7 b2.6 b18 b18 b18 b18 b18 b18.1 b18.1 b18.1 b18.2 b18.3 b18.3 b

Total Assets

14.9 b16 b15.2 b15.7 b14.9 b19 b20.8 b24.2 b42 b44.1 b46.5 b52.1 b55.7 b59.7 b68.7 b73.8 bwdxefcqufszuzezftuxetqsqxt79 b88.9 b90.3 b

Accounts Payable

43 m59 m75 m55 m36 m85 m146 m120 m129 m139 m149 m149 m130 m260 m170 m323 m383 m593 m419 m

Short-term debt

312 m372 m338 m316 m288 m201 m173 m149 m73 m39 m17 m

Current Liabilities

1 b1.1 b1.1 b1.1 b984 m1 b1.2 b1.2 b1.7 b1.9 b1.8 b1.8 b2.2 b2.6 b2.9 b3.3 b3.3 b5.1 b4.7 b

Long-term debt

394 m530 m1.9 b1.9 b287 m191 m153 m129 m113 m110 m109 m

Total Debt

706 m902 m2.3 b2.2 b575 m392 m326 m278 m186 m149 m126 m

Total Liabilities

1.6 b1.9 b3.3 b3.4 b1.9 b2.3 b2.4 b3 b4.5 b4.7 b5 b4.9 b5.4 b5.6 b6.5 b7.4 b7.8 b11.3 b10.9 b

Additional Paid-in Capital

11.7 b12.6 b10 b10.2 b10.4 b12.9 b13.8 b15.9 b31.3 b32.5 b33.6 b36.1 b37.4 b38.8 b38.6 b39.3 b40.2 b41.1 b41.8 b

Retained Earnings

1.7 b1.6 b1.9 b2.2 b2.6 b3.8 b4.6 b5.4 b6.6 b7.3 b8.2 b11.3 b13.4 b15.7 b24.2 b27.6 b31.2 b36.8 b38.2 b

Total Equity

13.3 b14.2 b11.8 b12.3 b13 b16.7 b18.3 b21.2 b37.5 b39.5 b41.4 b47.2 b50.4 b54.1 b62.2 b66.5 b71.2 b77.6 b79.4 b

Debt to Equity Ratio

0.1 x0.1 x0.2 x0.2 x0 x0 x0 x0 x0 x0 x0 x

Debt to Assets Ratio

0 x0.1 x0.1 x0.1 x0 x0 x0 x0 x0 x0 x0 x

Financial Leverage

1.1 x1.1 x1.3 x1.3 x1.1 x1.1 x1.1 x1.1 x1.1 x1.1 x1.1 x1.1 x1.1 x1.1 x1.1 x1.1 x1.1 x1.1 x1.1 x

Facebook Cash Flow


USDQ2, 2012Q3, 2012Q1, 2013Q2, 2013Q3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018

Net Income

48 m(11 m)219 m552 m977 m642 m1.4 b2.2 b512 m1.2 b2.1 b1.7 b4 b6.6 b3.1 b7 b11.7 b5 b10.1 b

Depreciation and Amortization

249 m425 m241 m463 m737 m264 m521 m810 m457 m916 m1.4 b552 m1.1 b1.7 b671 m1.4 b2.2 b949 m2 b

Accounts Receivable

(41 m)(90 m)54 m(62 m)(145 m)105 m(82 m)(264 m)84 m(198 m)(405 m)267 m(225 m)(478 m)609 m223 m(235 m)788 m161 m

Accounts Payable

(8 m)20 m1 m2 m(17 m)(10 m)69 m12 m(15 m)16 m7 m2 m(39 m)20 m(10 m)(38 m)(7 m)1 m50 m

Cash From Operating Activities

683 m931 m719 m2 b3 b1.3 b2.6 b3.9 b1.7 b3.6 b5.8 b3.5 b7.1 b11.2 b5.1 b10.4 b16.5 b7.9 b14.2 b

Purchases of PP&E

(866 m)(1 b)(327 m)(595 m)(879 m)(363 m)(832 m)(1.3 b)(502 m)(1.1 b)(1.8 b)(1.1 b)(2.1 b)(3.2 b)(1.3 b)(2.7 b)(4.5 b)(2.8 b)(6.3 b)

Cash From Investing Activities

(7.2 b)(7.6 b)(326 m)(824 m)(90 m)(1.9 b)(2.3 b)703 m(2.8 b)(3.4 b)(6.7 b)(1.7 b)(6.6 b)(9.8 b)(5.9 b)(11.3 b)(15 b)(1.3 b)(3.7 b)

Long-term Borrowings

(143 m)(231 m)(109 m)(200 m)(1.8 b)(84 m)(150 m)(199 m)(47 m)(84 m)(107 m)(312 m)(312 m)(312 m)

Cash From Financing Activities

7.1 b7.6 b(444 m)(593 m)(2.2 b)262 m732 m1.2 b371 m713 m1 b(310 m)(306 m)(314 m)(992 m)(1.9 b)(3.4 b)(2.6 b)(6.9 b)

Net Change in Cash

586 m966 m(59 m)617 m716 m(325 m)1.1 b5.7 b(896 m)808 m(7 m)1.5 b201 m1.1 b(1.8 b)(2.7 b)(1.7 b)4 b3.5 b

Interest Paid

19 m30 m12 m26 m33 m4 m8 m11 m3 m5 m8 m11 m11 m11 m

Income Taxes Paid

182 m184 m9 m18 m61 m37 m61 m107 m119 m159 m199 m170 m407 m764 m664 m1.4 b1.8 b736 m2.3 b

Facebook Ratios

USDY, 2018

Financial Leverage

1.1 x
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Facebook Operating Metrics

Facebook's Monthly Active Users was reported to be 2.2 b in Q2, 2018. Facebook's Daily Active Users was reported to be 1.5 b in Q2, 2018.
Q4, 2004Q4, 2005Q4, 2006Q4, 2007Q4, 2008Q1, 2009Q2, 2009Q3, 2009Q4, 2009Q1, 2010Q2, 2010Q3, 2010Q4, 2010Q1, 2011Q2, 2011Q3, 2011Q4, 2011Q1, 2012Q2, 2012Q3, 2012Q4, 2012FY, 2012Q1, 2013Q2, 2013Sep, 2013Q3, 2013Q4, 2013FY, 2013Q1, 2014Apr, 2014Q2, 2014Q3, 2014Nov, 2014Q4, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015Q4, 2015FY, 2015Jan, 2016Q1, 2016Apr, 2016Q2, 2016Jul, 2016Q3, 2016Q4, 2016FY, 2016Q1, 2017Apr, 2017Q2, 2017Sep, 2017Q3, 2017Q4, 2017FY, 2017Q1, 2018Q2, 2018Jul, 2018

Monthly Active Users

1 m6 m12 m58 m145 m197 m242 m305 m360 m431 m482 m550 m608 m680 m739 m800 m845 m901 m955 m1.01 b1.06 b1.11 b1.16 b1.19 b1.23 b1.28 b1.32 b1.35 b1.39 b1.44 b1.49 b1.55 b1.59 b1.65 b1.71 b1.79 b1.86 b1.94 b2.01 b2.07 b2.13 b2.20 b2.23 b

Daily Active Users

92 m108 m144 m185 m234 m257 m293 m327 m372 m417 m457 m483 m526 m552 m584 m618 m665 m699 m728 m757 m802 m829 m864 m890 m936 m968 m1.01 b1.04 b1.09 b1.13 b1.18 b1.23 b1.28 b1.33 b1.37 b1.40 b1.45 b1.47 b


$5.32 $6.81 $9.45 $11.96 $15.98 $20.21

Quarterly ARPU

$0.87 $0.94 $0.90 $1.26 $1.14 $1.26 $1.24 $1.38 $1.21 $1.28 $1.29 $1.54 $1.35 $1.60 $1.72 $2.14 $2 $2.24 $2.40 $2.81 $2.50 $2.76 $2.97 $3.73 $3.32 $3.82 $4.01 $4.83 $4.23 $4.73 $5.07 $6.18 $5.53 $5.97

Mobile Monthly Active Users

35 m50 m75 m101 m129 m155 m196 m245 m288 m325 m376 m432 m488 m543 m604 m680 m751 m819 m874 m945 m1.01 b1.07 b1.12 b1.19 b1.25 b1.31 b1.39 b1.44 b1.51 b1.57 b1.66 b1.74 b

Mobile Daily Active Users

266 m293 m329 m374 m425 m469 m507 m556 m609 m654 m703 m745 m798 m844 m894 m934 m989 m1.03 b1.09 b1.15 b

Mobile-Only Monthly Active Users

526 m581 m655 m727 m823 m894 m967 m1.06 b1.15 b

Messenger Users

200 m500 m600 m700 m800 m900 m1 b1.20 b1.30 b

Monthly Active Users (Asia-Pacific)

22 m32 m48 m62 m81 m96 m113 m138 m156 m174 m196 m212 m234 m255 m277 m298 m319 m339 m351 m368 m390 m410 m426 m449 m471 m496 m522 m540 m566 m592 m629 m673 m716 m756 m794 m828 m873 m894 m

Monthly Active Users (US & Canada)

68 m81 m99 m112 m130 m137 m144 m154 m163 m169 m176 m179 m183 m186 m189 m193 m195 m198 m199 m201 m202 m204 m206 m208 m210 m213 m217 m219 m222 m226 m229 m231 m234 m236 m239 m239 m241 m241 m

Monthly Active Users (Europe)

71 m85 m101 m117 m138 m151 m167 m183 m201 m212 m221 m229 m239 m246 m253 m261 m269 m272 m276 m282 m289 m292 m296 m301 m307 m311 m315 m323 m333 m338 m342 m349 m354 m360 m364 m370 m377 m376 m

Monthly Active Users (Rest of World)

35 m44 m57 m69 m83 m98 m126 m133 m161 m183 m207 m225 m245 m268 m288 m304 m327 m346 m362 m376 m395 m411 m423 m436 m453 m471 m492 m509 m533 m556 m587 m606 m632 m654 m675 m692 m705 m723 m

Daily Active Users (Us & Canada)

35 m40 m53 m64 m82 m85 m92 m99 m105 m117 m124 m126 m129 m130 m132 m135 m139 m142 m144 m147 m150 m152 m155 m157 m161 m164 m167 m169 m173 m175 m178 m180 m182 m185 m185 m184 m185 m185 m

Daily Active Users (Europe)

35 m39 m50 m63 m79 m85 m94 m107 m120 m127 m135 m143 m152 m154 m160 m169 m179 m182 m188 m195 m203 m206 m212 m217 m225 m228 m233 m240 m249 m252 m256 m262 m267 m271 m274 m277 m282 m279 m

Daily Active Users (Asia-Pacific)

9 m13 m20 m29 m39 m45 m54 m64 m72 m85 m98 m105 m119 m129 m141 m153 m167 m181 m189 m200 m216 m228 m242 m253 m270 m285 m300 m309 m329 m346 m368 m396 m427 m453 m476 m499 m529 m546 m

Daily Active Users (Rest of World)

14 m16 m22 m29 m35 m42 m54 m58 m74 m87 m100 m109 m126 m139 m152 m161 m180 m195 m208 m216 m233 m244 m256 m263 m280 m292 m308 m319 m340 m355 m377 m388 m408 m419 m433 m441 m453 m461 m

Quarterly ARPU (US & Canada)

$1.77 $1.87 $1.93 $2.77 $2.49 $2.84 $2.80 $3.20 $2.90 $3.20 $3.40 $4.08 $3.50 $4.32 $4.85 $6.03 $5.85 $6.44 $7.39 $9 $8.32 $9.30 $10.49 $13.70 $12.43 $14.34 $15.65 $19.81 $17.07 $19.38 $21.20 $26.76 $23.59 $25.91

Quarterly ARPU (Europe)

$0.76 $0.90 $0.84 $1.25 $1.19 $1.33 $1.34 $1.60 $1.40 $1.43 $1.37 $1.71 $1.60 $1.87 $1.96 $2.61 $2.44 $2.84 $2.87 $3.45 $2.99 $3.36 $3.47 $4.56 $3.98 $4.72 $4.72 $5.98 $5.42 $6.28 $6.85 $8.86 $8.12 $8.76

Quarterly ARPU (Asia)

$0.31 $0.36 $0.36 $0.46 $0.43 $0.50 $0.56 $0.56 $0.53 $0.55 $0.58 $0.69 $0.64 $0.75 $0.81 $0.95 $0.93 $1.08 $1.18 $1.27 $1.18 $1.29 $1.39 $1.60 $1.56 $1.77 $1.89 $2.07 $1.98 $2.13 $2.27 $2.54 $2.46 $2.62

Quarterly ARPU (Rest of World)

$0.16 $0.23 $0.22 $0.33 $0.31 $0.38 $0.40 $0.41 $0.37 $0.44 $0.47 $0.56 $0.50 $0.63 $0.67 $0.84 $0.70 $0.86 $0.85 $0.94 $0.80 $0.90 $0.94 $1.10 $0.91 $1.13 $1.21 $1.41 $1.27 $1.48 $1.59 $1.86 $1.68 $1.91

Photos Uploaded per Day

250 m300 m350 m

Friend Connections

100 b125 b

Likes and Comments Generated per Day

2.70 b3.20 b

Daily Video Watch Time, hours

100 m

App Downloads

700 m

Average Revenue per Daily Active User

$3.79 $4.18 $4.47 $5.63 $4.94 $5.71 $5.95 $7.18 $6.26 $7.03 $7.55 $9.26 $8.25 $9

Cost per User

$0.45 $0.50 $0.52 $0.51 $0.53 $0.66 $0.55 $0.64 $0.62 $0.67 $0.70 $0.65 $0.58 $0.57 $0.65 $0.73 $0.70 $0.69 $0.71 $0.79 $0.77 $0.81 $0.84 $0.85 $0.90 $0.93 $1.06 $1.15 $1.33 $1.51
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Facebook Human Capital

Job Roles

Y, 2018Q4, 2015
Male Management Percent80 %
Female Management Percent20 %
Business / Sales5.5 %
Technology69.6 %
Management18.6 %
Other6.4 %
Jun, 2017Jun, 2016Y, 2015Q4, 2015Y, 2014
Female35 %33 %32 %28.8 %31 %
Male65 %67 %68 %71.2 %69 %


Jun, 2016Q4, 2015Y, 2014
White52 %57.1 %57 %
Asian38 %34.1 %34 %
Other10 %8.8 %9 %
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