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dunnhumby revenue decreased from £356.6 million in 2020 to £309.9 million in 2021, a (13.1%) decrease.

Annual Revenue (£)

dunnhumby revenue was £309.88 m in FY, 2021 which is a (13.1%) year over year decrease from the previous period.

FY, 2019FY, 2020FY, 2021
Revenue£374.5 m£356.63 m£309.88 m
Growth5.00%(4.77%)(13.11%)

Annual Growth Rate (%)

Revenue Breakdown

Business Segment

Geographic Segment

dunnhumby revenue breakdown by business segment: 26.4% from Retailer Revenue and 73.6% from Non-Retailer Revenue

dunnhumby revenue breakdown by geographic segment: 54.5% from United Kingdom, 18.4% from North and South America, 16.1% from Europe, Middle East and Africa and 11.0% from Asia

FY, 2021FY, 2019FY, 2020
Non-Retailer Revenue£228.12 m£269.22 m£242.28 m
Retailer Revenue£81.76 m£103 m£114.36 m
FY, 2021FY, 2019FY, 2020
Asia£34.16 m£60.63 m£51.22 m
Europe, Middle East and Africa£49.95 m£79.6 m£61.99 m
United Kingdom£168.86 m£163.69 m£166.42 m
North and South America£56.91 m£68.29 m£77 m

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