deltaDNA is the Games Industry’s leading realtime analytics and marketing platform. The combination of market-leading functionality, ultra high performance and a flexible, open environment allows users to maximize engagement and lifetime value through player segmentation, predictive modelling and realtime targeted interventions. We work with the Games Industry’s leading publishers and developers including Viacom, Madfinger, 505 Games, Ubisoft and Sony Online Entertainment. Our platform was recently assessed by GameSauce as having the richest functionality available to the Games Industry including performance dashboards, slice&dice, direct access, AB testing, segmentation tools, realtime messaging, push notification as well as acquisition optimizer. deltaDNA delivers fast, accurate and flexible data to improve your decision making; and allows open access to our infrastructure so you can continue to use your favorite tools such as SQL, Tableau, Excel or R. Our developers have seen dramatic improvements to their KPIs with 350% increase in engagement and 6-fold increase in revenues.
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Edinburgh, GB
Size (employees)
34 (est)+7%
deltaDNA was founded in 2010 and is headquartered in Edinburgh, GB
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Key People/Management at deltaDNA

Mark Robinson

Mark Robinson

Tim Christian

Tim Christian

Chris Wright

Chris Wright

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deltaDNA Office Locations

deltaDNA has offices in Edinburgh and San Francisco
Edinburgh, GB (HQ)
25 Greenside Ln
San Francisco, US (HQ)
404 Bryant St
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deltaDNA Financials and Metrics

Summary Metrics

Founding Date


deltaDNA total Funding

$4.3 m

deltaDNA latest funding size

$3 m

Time since last funding

4 years ago

deltaDNA investors

deltaDNA's latest funding round in November 2014 was reported to be $3 m. In total, deltaDNA has raised $4.3 m
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deltaDNA Revenue

Cash (31-Dec-2017)

236.2 k
GBPFY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017


133.3 k59.5 k390.8 k721.8 k746.4 k574.3 k236.2 k

Accounts Receivable

118.9 k85.1 k138.4 k355.8 k217.2 k221.3 k376.1 k

Current Assets

252.2 k144.6 k529.2 k1.1 m1.2 m1.1 m1 m


15.1 k12.4 k55.5 k119.6 k156.1 k28.2 k99.8 k
Y, 2017

Financial Leverage

1.8 x
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deltaDNA Online and Social Media Presence

Embed Graph
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deltaDNA Company Life and Culture

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