deltaDNA is the Games Industry’s leading realtime analytics and marketing platform. The combination of market-leading functionality, ultra high performance and a flexible, open environment allows users to maximize engagement and lifetime value through player segmentation, predictive modelling and realtime targeted interventions. We work with the Games Industry’s leading publishers and developers including Viacom, Madfinger, 505 Games, Ubisoft and Sony Online Entertainment. Our platform was recently assessed by GameSauce as having the richest functionality available to the Games Industry including performance dashboards, slice&dice, direct access, AB testing, segmentation tools, realtime messaging, push notification as well as acquisition optimizer. deltaDNA delivers fast, accurate and flexible data to improve your decision making; and allows open access to our infrastructure so you can continue to use your favorite tools such as SQL, Tableau, Excel or R. Our developers have seen dramatic improvements to their KPIs with 350% increase in engagement and 6-fold increase in revenues.
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Employee Rating

HQSan Francisco, US
Size (employees)38 (est)
deltaDNA was founded in 2010 and is headquartered in San Francisco, US
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Key People/Management at deltaDNA

Mark Robinson

Mark Robinson

Tim Christian

Tim Christian

Chris Wright

Chris Wright

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deltaDNA Office Locations

deltaDNA has offices in San Francisco and Edinburgh
San Francisco, (HQ)
404 Bryant St
Edinburgh, (HQ)
25 Greenside Ln
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deltaDNA Financials and Metrics

Summary Metrics

Founding Date


deltaDNA total Funding

$4.3 m

deltaDNA latest funding size

$3 m

Time since last funding

4 years ago

deltaDNA investors

deltaDNA's latest funding round in November 2014 was reported to be $3 m. In total, deltaDNA has raised $4.3 m
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deltaDNA Revenue

Cash (31-Dec-2017)

GBPFY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017



Accounts Receivable


Current Assets



Y, 2017

Financial Leverage

1.8 x
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deltaDNA Online and Social Media Presence

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deltaDNA Blogs

Monetization in the Age of Ads and User Level Data

In Free-to-Play (F2P), publishers have always poured the majority of their revenue straight into User Acquisition (UA). Acquiring users costs money, users generate revenue. Spend money to make money. When the next install could be a whale worth $10,000, every last dollar becomes a precious investmen…

Game Profitability Index – Changing Trends in Monetization

Our latest research reveals the evolving monetization trends within Free-to-Play (F2P) games, genres and platforms. Developers are now far less reliant on ‘whales’ as more players choose to spend money in-game. Based on data from over 800 million unique users and 2500 games recorded from January 201…

Making Games for the Social Age

The social aspects of gaming are more prevalent than ever, across all platforms. From online discussion through to in-game social structures and competitive PvP mechanics, players are no longer siloed as they once were. Their collective experience and expression have a huge impact on the success of …

Platform Release 28 Now Live!

The latest deltaDNA platform release is now live! R28 marks the introduction of our event-triggered campaign system. Event-triggered campaigns offer a powerful alternative to our in-game campaign system by utilizing analytics events to drive in-game messaging. With this addition, the deltaDNA campai…

Fortnite vs PUBG: How Monetization was the Real Battleground

At the start of the year, the biggest question in gaming was undoubtedly: “who is going to win the battle of the royales between Fortnite and PlayerUnknown’s Battlegrounds?” After a brief period of parity, we now have our winner. Over the last few months, Fortnite has been attracting 40 million play…

Women in Games – Why Players aren’t Becoming Professionals

There is a huge disparity between the relative number of female players and professionals in the world of games. This is especially true in mobile, where 49% of the playing population is female. Thankfully, some of the industry’s most influential figures are taking steps to address the issues feedin…
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deltaDNA Company Life and Culture

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deltaDNA Frequently Asked Questions

  • When was deltaDNA founded?

    deltaDNA was founded in 2010.

  • Who are deltaDNA key executives?

    deltaDNA's key executives are Mark Robinson, Tim Christian and Chris Wright.

  • How many employees does deltaDNA have?

    deltaDNA has 38 employees.

  • Who are deltaDNA competitors?

    Competitors of deltaDNA include Pushfor, Sameroom and Lua.

  • Where is deltaDNA headquarters?

    deltaDNA headquarters is located at 404 Bryant St, San Francisco.

  • Where are deltaDNA offices?

    deltaDNA has offices in San Francisco and Edinburgh.

  • How many offices does deltaDNA have?

    deltaDNA has 2 offices.