deltaDNA

deltaDNA is the Games Industry’s leading realtime analytics and marketing platform. The combination of market-leading functionality, ultra high performance and a flexible, open environment allows users to maximize engagement and lifetime value through player segmentation, predictive modelling and realtime targeted interventions. We work with the Games Industry’s leading publishers and developers including Viacom, Madfinger, 505 Games, Ubisoft and Sony Online Entertainment. Our platform was recently assessed by GameSauce as having the richest functionality available to the Games Industry including performance dashboards, slice&dice, direct access, AB testing, segmentation tools, realtime messaging, push notification as well as acquisition optimizer. deltaDNA delivers fast, accurate and flexible data to improve your decision making; and allows open access to our infrastructure so you can continue to use your favorite tools such as SQL, Tableau, Excel or R. Our developers have seen dramatic improvements to their KPIs with 350% increase in engagement and 6-fold increase in revenues.
Type
Private
HQ
Edinburgh, GB
Founded
2010
Employees
33 (est)-2%
deltaDNA was founded in 2010 and is headquartered in Edinburgh, GB

Key People at deltaDNA

Chris Wright

Chris Wright

CTO
Mark Robinson

Mark Robinson

CEO
Tim Christian

Tim Christian

CFO

deltaDNA Locations

San Francisco, US
Edinburgh, GB

deltaDNA Metrics

deltaDNA Summary

Founding Date

2010

Total Funding

$4.3 M

Latest funding size

$3 M

Time since last funding

about 2 years

Investors

deltaDNA's latest funding round of $3 M was in November 2014. In total, deltaDNA has raised $4.3 M.
15% of current employees of deltaDNA are female and 85% are male.

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