DeltaDNA provides real-time player relationship management solutions for the deep-dive data analysis of player data. The company leverages data to manage the whole game economy, including CRM technology and expert consultancy for game-makers. It supplies the tools and insights needed to optimize games, for individual players, in real-time.

Parent CompanyUnity Technologies
HQSan Francisco, CA, US
Cybersecurity ratingBMore
deltaDNA was founded in 2010 and is headquartered in San Francisco, CA, US

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Key People/Management at deltaDNA

Mark Robinson

Mark Robinson

GM deltaDNA and Founder

deltaDNA Office Locations

deltaDNA has offices in San Francisco and Edinburgh
San Francisco, CA, US (HQ)
Wework, 995 Market St, San Francisco
Edinburgh, GB (HQ)
25 Greenside Ln
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deltaDNA Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$4.3 m


In total, deltaDNA had raised $4.3 m. deltaDNA is a subsidiary of Unity Technologies

deltaDNA Revenue

GBPFY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018



Accounts Receivable


Current Assets



FY, 2011

Financial Leverage

1.1 x
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deltaDNA Cybersecurity Score

Cybersecurity ratingPremium dataset



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deltaDNA Online and Social Media Presence

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deltaDNA Blogs

Feature Focus: Audit Logs

If you’ve got multiple people (or teams) working on engagement campaigns, you’ll be very interested in this Feature Focus. Our incoming audit logs make it easy to see what changes have been made to your campaigns, who by, and when. Total transparency is crucial when in sophisticated campaign managem…

Tamatem transforms revenues with sophisticated targeting and rapid optimization of offers

Tamatem is the leading publisher of mobile games in the MENA region and a long-standing user of deltaDNA. Their use of segments and multi-channel messaging provides an excellent blueprint for any developers looking to maximize the lifespan and value of their players with little development effort in…

Feature Focus: Campaign QA Testing

In this Feature Focus, we’re looking at our campaign QA testing toolkit. By adding sophistication and more safeguarding, we have changed the way that different users can easily participate in QA testing with deltaDNA. The whole process is more accessible and less intimidating than ever before. Why i…

Ace engagement results in massive revenue uplift for Casualino

The vast majority of your players will be receptive to some kind of engagement. The game developer’s job is to pinpoint and provide what works, for which players, through sophisticated messaging and A/B Tests. Casualino used our powerful Engage toolset to run experiments on and optimize a number of …

Are games improving?

It’s sometimes difficult to understand the overall performance of your own game, never mind the industry as a whole. We wanted to demystify industry health, progress, and direction. So, using anonymized data from our clients, we have created the deltaDNA index. The report takes in conversion, revenu…

Christmas day in data – the return

Last Christmas, we gave you our heart explored how people played and spent during the festive season. This year, we’re taking a look at which new devices show up most at Christmas and how the contents of Santa’s sack have changed year-on-year.  The method We took a sample of half a million new playe…
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deltaDNA Frequently Asked Questions

  • When was deltaDNA founded?

    deltaDNA was founded in 2010.

  • Who are deltaDNA key executives?

    deltaDNA's key executives are Mark Robinson.

  • How many employees does deltaDNA have?

    deltaDNA has 21 employees.

  • Who are deltaDNA competitors?

    Competitors of deltaDNA include Clickatell, Fort Systems and Courier.

  • Where is deltaDNA headquarters?

    deltaDNA headquarters is located at Wework, 995 Market St, San Francisco, San Francisco.

  • Where are deltaDNA offices?

    deltaDNA has offices in San Francisco and Edinburgh.

  • How many offices does deltaDNA have?

    deltaDNA has 2 offices.