deltaDNA

deltaDNA is the Games Industry’s leading realtime analytics and marketing platform. The combination of market-leading functionality, ultra high performance and a flexible, open environment allows users to maximize engagement and lifetime value through player segmentation, predictive modelling and realtime targeted interventions. We work with the Games Industry’s leading publishers and developers including Viacom, Madfinger, 505 Games, Ubisoft and Sony Online Entertainment. Our platform was recently assessed by GameSauce as having the richest functionality available to the Games Industry including performance dashboards, slice&dice, direct access, AB testing, segmentation tools, realtime messaging, push notification as well as acquisition optimizer. deltaDNA delivers fast, accurate and flexible data to improve your decision making; and allows open access to our infrastructure so you can continue to use your favorite tools such as SQL, Tableau, Excel or R. Our developers have seen dramatic improvements to their KPIs with 350% increase in engagement and 6-fold increase in revenues.
Company Growth (employees)
Type
Private
HQ
Edinburgh, GB
Founded
2010
Size (employees)
32 (est)+4%
deltaDNA was founded in 2010 and is headquartered in Edinburgh, GB

Key People at deltaDNA

Mark Robinson

Mark Robinson

CEO
Tim Christian

Tim Christian

CFO
Chris Wright

Chris Wright

CTO

deltaDNA Office Locations

deltaDNA has offices in Edinburgh and San Francisco
San Francisco, US (HQ)
404 Bryant St
Edinburgh, GB (HQ)
25 Greenside Ln

deltaDNA Data and Metrics

Summary Metrics

Founding Date

2010

Total Funding

$4.3 m

Latest funding size

$3 m

Time since last funding

over 2 years

Investors

deltaDNA's latest funding round in November 2014 was reported to be $3 m. In total, deltaDNA has raised $4.3 m

deltaDNA Financial Metrics

Numbers are in £, GBP

Cash (31-Dec-2015)

746.4 k
Numbers are in £, GBPFY, 2013FY, 2014FY, 2015

Cash

390.8 k721.8 k746.4 k

Accounts Receivable

138.4 k355.8 k479.4 k

Current Assets

529.2 k1.1 m1.2 m

PP&E

55.5 k119.6 k156.1 k

Total Assets

584.7 k1.2 m1.4 m

Accounts Payable

109.1 k79.1 k286.3 k

Current Liabilities

109.1 k79.1 k286.3 k

Total Equity

475.6 k1.1 m1.1 m

Financial Leverage

1.2 x1.1 x1.3 x
Y, 2015

Financial Leverage

1.3 x

deltaDNA Online and Social Media Presence

deltaDNA News and Updates

deltaDNA Company Life and Culture

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