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deltaDNA is the Games Industry’s leading realtime analytics and marketing platform. The combination of market-leading functionality, ultra high performance and a flexible, open environment allows users to maximize engagement and lifetime value through player segmentation, predictive modelling and realtime targeted interventions. We work with the Games Industry’s leading publishers and developers including Viacom, Madfinger, 505 Games, Ubisoft and Sony Online Entertainment. Our platform was recently assessed by GameSauce as having the richest functionality available to the Games Industry including performance dashboards, slice&dice, direct access, AB testing, segmentation tools, realtime messaging, push notification as well as acquisition optimizer. deltaDNA delivers fast, accurate and flexible data to improve your decision making; and allows open access to our infrastructure so you can continue to use your favorite tools such as SQL, Tableau, Excel or R. Our developers have seen dramatic improvements to their KPIs with 350% increase in engagement and 6-fold increase in revenues.
HQSan Francisco, US
Employee Ratings4.5

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Latest Updates

Employees (est.) (Mar 2019)33(-2%)

Key People/Management at deltaDNA

Mark Robinson

Mark Robinson

Tim Christian

Tim Christian

Chris Wright

Chris Wright

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deltaDNA Office Locations

deltaDNA has offices in San Francisco and Edinburgh
San Francisco, US (HQ)
404 Bryant St, San Francisco
Edinburgh, GB (HQ)
25 Greenside Ln
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deltaDNA Financials and Metrics

Summary Metrics

Founding Date


deltaDNA total Funding

$4.3 m

deltaDNA latest funding size

$3 m

Time since last funding

4 years ago

deltaDNA investors

deltaDNA's latest funding round in November 2014 was reported to be $3 m. In total, deltaDNA has raised $4.3 m
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deltaDNA Revenue

Cash (31-Dec-2017)

GBPFY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017



Accounts Receivable


Current Assets



Y, 2017

Financial Leverage

1.8 x
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deltaDNA Online and Social Media Presence

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deltaDNA Blogs

Feature Focus: Cross-promotion

In our first Feature Focus, we explored how deltaDNA uses Sankey Charts to visualize data flow and player journeys within a game. This time, we’re examining how our cross-promotion tools allow you to analyze and guide player journeys across entire game portfolios. Maximize your acquisition ROI by ex…

In Conversation with: a CEO

In the business of analytics, it’s too easy to let numbers and acronyms do all the talking. With this feature series, we’re going to surface the people behind all the clever stuff that cranks out the ARPDAU, the benchmark reports and the Sankey charts. CEO Mark Robinson (was) volunteered to be first…

Product Road Map 2019

We implemented several major additions and improvements in January, so why not make public our plans for the year? With so many great things in the pipeline, it seemed churlish not to let everyone else in on the excitement! As always, we’re dividing our attention between adding new features and impr…

Feature Focus: Sankey Charts

Our ultimate aim is to provide our clients with the most powerful, sophisticated and accessible analytics tools available. In this new ‘Feature Focus’ series, we will be publishing regular content highlighting the function and value of specific features available through the deltaDNA platform. To ki…

Platform Release 31 now live!

The latest deltaDNA platform release is now live! R31 included a combination of new features and upgrades including these below: Enhanced visualization of query data (Sankey Charts) Sankey charts demonstrate the flow of data and user journeys in a digestible format and highlight trends in user behav…

Monetization Guide Now Available

We’re kicking off 2019 in style with a bumper release of free content. The deltaDNA monetization guide provides developers and publishers with the blueprint for a successful monetization model in today’s industry. Game monetization is much more complex today than it used to be and requires a delicat…
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deltaDNA Frequently Asked Questions

  • When was deltaDNA founded?

    deltaDNA was founded in 2010.

  • Who are deltaDNA key executives?

    deltaDNA's key executives are Mark Robinson, Tim Christian and Chris Wright.

  • How many employees does deltaDNA have?

    deltaDNA has 33 employees.

  • Who are deltaDNA competitors?

    Competitors of deltaDNA include SnapEngage, Pushfor and Sameroom.

  • Where is deltaDNA headquarters?

    deltaDNA headquarters is located at 404 Bryant St, San Francisco, San Francisco.

  • Where are deltaDNA offices?

    deltaDNA has offices in San Francisco and Edinburgh.

  • How many offices does deltaDNA have?

    deltaDNA has 2 offices.