Dash is transforming the process of payment transactions between restaurants, bars, and their patrons. Dash utilizes a proprietary API to connect patron mobile devices with legacy restaurant and bar point of sale systems. The application allows diners to view, split and pay their check without handing over physical payment sources or waiting for their server to present a bill. Merchants benefit from increased efficiency, social media exposure, patron loyalty, and a CRM for customer profiles, allowing managers to make actionable decisions that impact their bottom line. Merchants are outfitted with Dash’s proprietary BLE (Bluetooth low energy) enabled DASHboard, which allows staff to view patron profiles in real time to help better tailor their service to individual customers. In addition, the DASHboard allows merchants to drive consumer participation through hyper-local loyalty deals and push messages using the BLE technology.