CoolR is a company that offers an in-store inventory management solution for brands and retailers. Its products include vista which detects out-of-stock, planogram non-compliance, foreign product, and pricing inaccuracies automatically using a proprietary machine-learning platform; Global Hub which is a device designed to track assets on WiFi Cell Id and aGPS technology; and Tack that is a wireless device to monitor cooler health, usage, and customer behavior. The company aims to maximize sales for their clients by measuring and researching all the data available like suitable locations, best KPIs for the team, etc.