The power of aggregators, competition in underwriting, and the advent of Solvency II all mean insurers need new ways of acquiring customers in specific risk segments.
Bought By Many uses social media to address this problem. We connect people with similar insurance needs in social buying groups. These groups can consist of people who share a postcode, a profession, a passion – or anything else.
For consumers, we create the opportunity to buy insurance on more favourable terms than would be available to them as individuals. And for insurers, we create the opportunity to target the risk segments they most value, profitably, and at meaningful scale.