CommerceIQ (formerly Boomerang Commerce) is a technology company. It aims to develop intelligent commerce for consumergoods companies via growth automation and actionable insights on Amazon.

Employee Rating

Parent CompanyLowe's
HQPalo Alto, CA, US
Cybersecurity ratingBMore
CommerceIQ is headquartered in Palo Alto, CA, US
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Key People/Management at CommerceIQ

Guru Hariharan

Guru Hariharan

Chief Executive Officer
Frances Zelazny

Frances Zelazny

CMO in Residence
Piyush Lumba

Piyush Lumba

Chief Operating Officer
Doug Bleszinski

Doug Bleszinski

VP of Sales
Prasun Kumar

Prasun Kumar

VP of Engineering
Jonathan Young

Jonathan Young

VP of Customer Success and Professional Services
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CommerceIQ Office Locations

CommerceIQ has offices in Palo Alto, Chicago, Mountain View, Seattle and in 1 other location
Palo Alto, CA, US (HQ)
2100 Geng Rd #210
Chicago, IL, US
8745 W Higgins Rd #110
Mountain View, CA, US
425 N Whisman Rd
Seattle, WA, US
500 Yale Ave N
Bengaluru, IN
HM Vibha Towers Hosur Rd
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CommerceIQ Financials and Metrics

Summary Metrics

Total Funding

$89 m


In total, CommerceIQ had raised $89 m. CommerceIQ is a subsidiary of Lowe's

CommerceIQ Cybersecurity Score

Cybersecurity ratingPremium dataset



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CommerceIQ Online and Social Media Presence

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CommerceIQ Company Culture

  • Overall Culture



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CommerceIQ News and Updates

CommerceIQ raises $115M to streamline brands’ e-commerce operations

E-commerce software startup CommerceIQ Inc. today announced that it has closed a $115 million funding round led by SoftBank Vision Fund 2 at a valuation exceeding $1 billion. All the startup’s existing institutional investors participated as well. The group included Insight Partners, Trinity Ventur…

[Funding alert] With $115M in Series D funding, CommerceIQ enters unicorn club

CommerceIQ has raised $115 million from Softbank Vision Fund 2. The startup aims to globally expand its business.

CommerceIQ gets its horn as capital continues to flow into e-commerce infrastructure startups

CEO Guru Hariharan sees the $4.5 trillion retail industry at a massive inflection point.

[Jobs Roundup] Here's how you can work with algorithmic ecommerce platform CommerceIQ

CommerceIQ has raised $81 million to date, and the brand maintains a significant India presence, with more than 110 of its team members employed in its Bengaluru location.

CommerceIQ, built by ex-Amazon engineers, just raised $60 million and fought off offers for $100 million more. Here's the pitch deck that got VCs fired up.

Summary List PlacementAn e-commerce management platform that was founded by a former Amazon engineer has closed an oversubscribed $60 million Series C fundraise. Palo Alto-based CommerceIQ, which was founded in 2012, uses artificial intelligence and automation to help brands work with major online…

CommerceIQ closes $60 million Series C

CommerceIQ, the algorithmic platform that helps consumer brands win in e-commerce, today announces the closing of a $60M Series C funding round.
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CommerceIQ Blogs

Prime Day 2022: What to Expect

Prime Day 2022 is less than two weeks away, and most brands are busy finalizing […] The post Prime Day 2022: What to Expect appeared first on CommerceIQ | E-commerce Sales, Advertising and Operations Platform.

CommerceIQ helps brands win full-funnel advertising on Amazon by integrating DSP tracking and optimization with AMC

By Shubham Maurya, CommerceIQ Product Manager   CommerceIQ, a leading retail ecommerce management platform, has […] The post CommerceIQ helps brands win full-funnel advertising on Amazon by integrating DSP tracking and optimization with AMC appeared first on CommerceIQ | E-commerce Sales, Advertisin…

What Happened on Cyber5 2021?

Christmas is almost upon us and the holiday shopping season is coming to a close. Let’s take a look back at how performed on Amazon for the some of the most important shopping days of the season: Cyber5. The post What Happened on Cyber5 2021? appeared first on CommerceIQ.

3P Variants: The Whack-a-Mole of E-commerce (updated)

Ask any e-commerce team about their most time-intensive tasks and they will undoubtedly put managing third-party (3P) variants on the list. Variants occur when rogue 3P sellers take advantage of a brand’s own Product Detail Page (PDP) to drive sales of their 3P listings. These rogue sellers typicall…

CommerceIQ now offering Target Product Ads through Roundel

CommerceIQ, the leader in e-commerce channel optimization, is proud to now work with Roundel, Target’s media company. By leveraging Roundel’s self-service search offering, CommerceIQ’s customers will be able to manage advertising campaigns on to maximize incremental revenue. This effort i…

Shopper Trends: Looking Forward to Cyber5

Here at CommerceIQ, we have a veritable treasure chest of data and interesting insights just waiting to be uncovered. It’s fascinating to look at seasonal terms on Amazon during the holidays — not just to see what the latest shopping trends are, but also to get insight into the general zeitgeist. We…
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CommerceIQ Frequently Asked Questions

  • Who are CommerceIQ key executives?

    CommerceIQ's key executives are Guru Hariharan, Frances Zelazny and Piyush Lumba.

  • How many employees does CommerceIQ have?

    CommerceIQ has 259 employees.

  • Who are CommerceIQ competitors?

    Competitors of CommerceIQ include Sidecar Interactive, Contalog and MyCredits.

  • Where is CommerceIQ headquarters?

    CommerceIQ headquarters is located at 2100 Geng Rd #210, Palo Alto.

  • Where are CommerceIQ offices?

    CommerceIQ has offices in Palo Alto, Chicago, Mountain View, Seattle and in 1 other location.

  • How many offices does CommerceIQ have?

    CommerceIQ has 5 offices.