We really love Buffer, and the transparency movement

Buffer is leading the charge on a trend that we think is so positive and leaves in the dust one of the most out-dated aspects of Industrial era business - default secrecy.

Since its beginning in 2010, Buffer has pursued a policy of radical transparency, that we find inspiring.

From publishing their seed round pitch deck here;

To publishing the whole team’s salary and equity details here;

To now publishing the details of their Series A funding here,


Buffer is leading the charge on a trend that we think is so positive and leaves in the dust one of the most out-dated aspects of Industrial era business - default secrecy.


The visibility that Buffer is providing helps ordinary people inside and outside the company make better decisions - including, do they want to work there.


A teeny-bit selfish here, but this is a welcome trend for Craft, because we want to build the richest, deepest profiles of great companies we can, making it super easy for our members to decide (a) if they want to work there, and (b) how to get the job. By sharing so much about themselves, Buffer and other transparent companies really help candidates make an informed good decision, which benefits both sides.


Other great tech companies moving in this direction are Stripe and Dropbox, both of whom share a picture and short bio of every single team member who is helping to build that company - a big leap forward from the old-school “here are our founders / top execs” page.


We think it’s OK for Coke to keep their secret formula in a vault in Atlanta. For everything else, let’s get it out in the open.

Go Buffer!

Craft is a free, open information platform mapping the Innovation Economy. We provide data on dynamic sectors, companies, teams, people and open positions.


Our goal is to provide Context in a rapidly changing landscape and help professionals discover and evaluate different opportunities. Our data can also be used for market research, lead generation and competitive analysis.

Other blog posts

Picking metrics to measure the Innovation EconomyThe poor state of Online Job SearchIlya Levtov interview on ShareRadio re Craft and technologyA comparison of US vs UK startup compensationThe Craft elevator pitch