We really love Buffer, and the transparency movement

Buffer is leading the charge on a trend that we think is so positive and leaves in the dust one of the most out-dated aspects of Industrial era business - default secrecy.

Since its beginning in 2010, Buffer has pursued a policy of radical transparency, that we find inspiring.

From publishing their seed round pitch deck here;

To publishing the whole team’s salary and equity details here;

To now publishing the details of their Series A funding here,


Buffer is leading the charge on a trend that we think is so positive and leaves in the dust one of the most out-dated aspects of Industrial era business - default secrecy.


The visibility that Buffer is providing helps ordinary people inside and outside the company make better decisions - including, do they want to work there.


A teeny-bit selfish here, but this is a welcome trend for Craft, because we want to build the richest, deepest profiles of great companies we can, making it super easy for our members to decide (a) if they want to work there, and (b) how to get the job. By sharing so much about themselves, Buffer and other transparent companies really help candidates make an informed good decision, which benefits both sides.


Other great tech companies moving in this direction are Stripe and Dropbox, both of whom share a picture and short bio of every single team member who is helping to build that company - a big leap forward from the old-school “here are our founders / top execs” page.


We think it’s OK for Coke to keep their secret formula in a vault in Atlanta. For everything else, let’s get it out in the open.

Go Buffer!

Track the past, present and future of companies
Compare Human Capital and Operating metrics across 30,000 companies

Other blog posts you may be interested in

27th Apr 2017

50 Unicorns by valuationThumb 26ff2f6ad815c79f

Visualization of large private tech companies' valuation Read More

12th Oct 2016

How Millennials executed the most effective Industrial Action in historyThumb 09536f7f90bf829c

Read a few articles about Millennials at work, and you’ll get the sense of an entitled generation, that made outrageous demands of their Gen-X bosses. Read More

30th Nov 2015

Innovation for Jobs day at the House of LordsThumb 945e8ab2b0311623

Last Thursday, Craft participated in the “Innovation for Jobs” (I4J) ecosystem meeting at the House of Lords, hosted by Lord Jim Knight. Read More