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Annual Revenue (kr)
Bjorn Borg revenue was kr796.1 m in FY, 2021
| FY, 2018 | FY, 2019 | FY, 2020 | FY, 2021 | |
|---|---|---|---|---|
| Revenue | kr716.78 m | kr779.06 m | kr734.01 m | kr796.1 m |
Revenue Breakdown
Business Segment
Geographic Segment
Bjorn Borg revenue breakdown by business segment: 9.1% from DISTRIBUTION, 63.9% from WHOLESALE and 27.0% from CONSUMER DIRECT
Bjorn Borg revenue breakdown by geographic segment: 34.6% from SWEDEN, 17.0% from OTHER, 21.7% from HOLLAND, 13.1% from FINLAND, 10.2% from GERMANY and 3.5% from Other
| FY, 2021 | FY, 2020 | FY, 2019 | FY, 2018 | |
|---|---|---|---|---|
| DISTRIBUTION | kr71.44 k | kr44.67 k | kr50.28 k | kr49.1 k |
| WHOLESALE | kr502.27 k | kr464.39 k | kr516.24 k | kr466.49 k |
| LICENSING | kr9.67 k | kr13.96 k | kr15.47 k | kr15.41 k |
| CONSUMER DIRECT | kr212.71 k | kr210.99 k | kr197.07 k | kr185.79 k |
| INTERNAL SALES | (kr548.91 k) |
| FY, 2021 | FY, 2020 | FY, 2019 | FY, 2018 | |
|---|---|---|---|---|
| SWEDEN | kr275.66 k | kr268.33 k | kr271.51 k | kr264.69 k |
| NETHERLANDS | kr175.93 k | |||
| OTHER | kr135.09 k | kr153.95 k | kr165.8 k | kr154.35 k |
| FINLAND | kr104.01 k | kr118.88 k | kr109.69 k | kr114.61 k |
| HOLLAND | kr172.52 k | kr164.06 k | kr209.85 k | |
| OTHER OPERATING REVENUE | kr27.89 k | |||
| GERMANY | kr80.92 k |
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