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Annual Revenue (kr)

Bjorn Borg revenue was kr796.1 m in FY, 2021

FY, 2018FY, 2019FY, 2020FY, 2021
Revenuekr716.78 mkr779.06 mkr734.01 mkr796.1 m

Revenue Breakdown

Business Segment

Geographic Segment

Bjorn Borg revenue breakdown by business segment: 9.1% from DISTRIBUTION, 63.9% from WHOLESALE and 27.0% from CONSUMER DIRECT

Bjorn Borg revenue breakdown by geographic segment: 34.6% from SWEDEN, 17.0% from OTHER, 21.7% from HOLLAND, 13.1% from FINLAND, 10.2% from GERMANY and 3.5% from Other

FY, 2021FY, 2020FY, 2019FY, 2018
DISTRIBUTIONkr71.44 kkr44.67 kkr50.28 kkr49.1 k
WHOLESALEkr502.27 kkr464.39 kkr516.24 kkr466.49 k
LICENSINGkr9.67 kkr13.96 kkr15.47 kkr15.41 k
CONSUMER DIRECTkr212.71 kkr210.99 kkr197.07 kkr185.79 k
INTERNAL SALES(kr548.91 k)
FY, 2021FY, 2020FY, 2019FY, 2018
SWEDENkr275.66 kkr268.33 kkr271.51 kkr264.69 k
OTHERkr135.09 kkr153.95 kkr165.8 kkr154.35 k
FINLANDkr104.01 kkr118.88 kkr109.69 kkr114.61 k
HOLLANDkr172.52 kkr164.06 kkr209.85 k
GERMANYkr80.92 k

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