Beachmint

BeachMint is a venture backed social commerce company for designer-curated direct to consumer sites, founded by serial tech entrepreneurs, Josh Berman (Co-Founder MySpace) and Diego Berdakin. BeachMint launched their first brand, JewelMint, with Kate Bosworth and celebrity stylist, Cher Coulter, in October 2010, StyleMint with Mary-Kate Olsen and Ashley Olsen in July 2011, BeautyMint with Jessica Simpson and celebrity skincare expert, Nerida Joy, in October 2011, ShoeMint with Rachel Bilson and celebrity stylist, Nicole Chavez, in collaboration with Steve Madden, HomeMint with Justin Timberlake and interior designer Estee Stanley in May 2012, and intiMINT with Brooke Burke-Charvet in June of 2012. Each site offers a subscription shopping model with personalized product recommendations for its members from their respective celebrity and expert.

BeachMint recently announced a $35 million funding round led by Accel Partners, with participation from Goldman Sachs, New World Ventures and Millennium Technology Value Partners, with existing investors NEA, Trinity, Scale, Anthem, Lightbank (the founders of Groupon) and NALA Investments participating as well. This brings BeachMint’s total funding to over $80 million.

Each of BeachMints online brands offer its members exclusive products that have been conceived through an authentic relationship with its celebrity designer and expert. Members have access to creative original content, personalized style advice and a curated assortment which changes on a monthly basis while consistently presenting a significant value over comparable items available elsewhere.

Type
Private
HQ
Santa Monica, US
Founded
2010
Employees
27 (est)+4%
Beachmint was founded in 2010 and is headquartered in Santa Monica, US

Key People at Beachmint

John Peate

John Peate

Buyer Experience Analyst
Maureen Cheong

Maureen Cheong

Director, Human Resources
Greg Steiner

Greg Steiner

Chief Operating Officer
Diego Berdakin

Diego Berdakin

President / Co-Founder
Josh Berman

Josh Berman

CEO / Co-Founder

Beachmint Locations

Santa Monica, US

Beachmint Metrics

Beachmint Summary

Founding Date

2010

Total Funding

$74.7 M

Latest funding size

$36.2 M

Time since last funding

almost 5 years

Investors

Beachmint's latest funding round of $36.2 M was in January 2012. In total, Beachmint has raised $74.7 M.
11% of current employees of Beachmint are female and 89% are male.

Market Position – Retail, clothing, jewelry, appliances, beauty, fashion, footwear, gold, ecommerce

Beachmint Online Presence

Beachmint Company Life

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