Baidu revenue was ¥102.28 b in FY, 2018 which is a 20.6% year over year increase from the previous period.
Baidu revenue breakdown by business segment: 75.8% from Baidu Core and 24.2% from iQIYI
CNY | FY, 2016 | FY, 2017 | FY, 2018 |
---|---|---|---|
Revenue | 70.5b | 84.8b | 102.3b |
Revenue growth, % | 6% | 20% | 21% |
Cost of goods sold | 35.3b | 43.1b | 51.7b |
Gross profit | 35.3b | 41.7b | 50.5b |
Gross profit Margin, % | 50% | 49% | 49% |
R&D expense | 10.2b | 12.9b | 15.8b |
General and administrative expense | 15.1b | 13.1b | 19.2b |
Operating expense total | 25.2b | 26.1b | 35.0b |
EBIT | 10.0b | 15.7b | 15.5b |
EBIT margin, % | 14% | 19% | 15% |
Interest expense | 1.2b | 1.6b | 1.9b |
Interest income | 2.3b | 3.2b | 4.5b |
Pre tax profit | 14.5b | 21.3b | 27.3b |
Income tax expense | 2.9b | 3.0b | 4.7b |
Net Income | 11.6b | 18.3b | 22.6b |
CNY | FY, 2016 | FY, 2017 | FY, 2018 |
---|---|---|---|
Cash | 10.9b | 11.1b | 27.6b |
Accounts Receivable | 4.1b | 4.6b | 6.0b |
Current Assets | 99.8b | 151.2b | 155.1b |
PP&E | 11.3b | 12.5b | 17.9b |
Goodwill | 15.3b | 15.8b | 18.5b |
Total Assets | 182.0b | 251.7b | 297.6b |
Short-term debt | 9.8b | 7.8b | 10.0b |
Current Liabilities | 46.1b | 82.1b | 56.9b |
Long-term debt | 34.5b | 35.8b | 54.9b |
Non-Current Liabilities | 38.2b | 39.3b | 65.0b |
Total Debt | 44.3b | 43.6b | 64.9b |
Total Liabilities | 84.3b | 121.4b | 121.8b |
Additional Paid-in Capital | 8.3b | 12.1b | 33.4b |
Retained Earnings | 85.7b | 102.3b | 129.2b |
Total Equity | 97.7b | 130.4b | 175.8b |
Debt to Equity Ratio | 0.5 x | 0.3 x | 0.4 x |
Debt to Assets Ratio | 0.2 x | 0.2 x | 0.2 x |
Financial Leverage | 1.9 x | 1.9 x | 1.7 x |
CNY | FY, 2016 | FY, 2017 | FY, 2018 |
---|---|---|---|
Net Income | 11.6b | 18.3b | 22.6b |
Depreciation and Amortization | 8.3b | 11.7b | 16.2b |
Accounts Receivable | (238.2m) | (721.0m) | (1.6b) |
Accounts Payable | 3.7b | 5.1b | 4.1b |
Cash From Operating Activities | 22.3b | 32.9b | 36.0b |
Purchases of PP&E | (4.2b) | (4.8b) | (8.8b) |
Cash From Investing Activities | (35.9b) | (76.9b) | (34.5b) |
Short-term Borrowings | (1.9b) | (826.0m) | (1.1b) |
Long-term Borrowings | (1.1b) | (11.0b) | (20.4b) |
Cash From Financing Activities | 14.4b | 44.6b | 15.1b |
Net Change in Cash | 938.5m | 186.0m | 18.5b |
Interest Paid | 1.1b | 758.0m | 5.5b |
Income Taxes Paid | 2.4b | 3.3b | 1.6b |
CNY | Y, 2018 |
---|---|
EV/EBIT | 4.5 x |
EV/CFO | 2 x |
Revenue/Employee | 2.2m |
Debt/Equity | 0.4 x |
Debt/Assets | 0.2 x |
Financial Leverage | 1.7 x |
Q1, 2014 | Q2, 2014 | Q3, 2014 | Q4, 2014 | FY, 2014 | Q1, 2015 | Q2, 2015 | Q3, 2015 | Q4, 2015 | FY, 2015 | Q1, 2016 | Q2, 2016 | Q3, 2016 | Q4, 2016 | FY, 2016 | Q1, 2017 | Q2, 2017 | H1, 2017 | Q3, 2017 | H2, 2017 | Q4, 2017 | FY, 2017 | Q1, 2018 | Jun, 2018 | Q2, 2018 | Sep, 2018 | Q3, 2018 | Dec, 2018 | Q4, 2018 | FY, 2018 | Mar, 2019 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Active Online Marketing Customers | 446 k | 488 k | 516 k | 523 k | 813 k | 524 k | 590 k | 623 k | 555 k | 1.05 m | 587 k | 594 k | 524 k | 452 k | 982 k | 451 k | 470 k | 486 k | 460 k | 775 k | 475 k | 511 k | 522 k | 529 k | 856 k | ||||||
Revenue per Online Marketing Customer | $3.36 k | $3.90 k | $4.22 k | $4.26 k | $9.57 k | $3.84 k | $4.42 k | $4.45 k | $4.79 k | $9.34 k | $3.94 k | $4.27 k | $4.69 k | $5.10 k | $9.41 k | $4.68 k | $5.53 k | $6.15 k | $6.80 k | $14.37 k | $5.80 k | $6.20 k | $6.30 k | $5.80 k | $13.90 k | ||||||
Daily Active Users, Baidu App | 148 m | 151 m | 161 m | 174 m | |||||||||||||||||||||||||||
Daily Active Users, Haokan | 19 m | 22 m | |||||||||||||||||||||||||||||
Publisher Accounts, Baijiahao | 1.50 m | 1.90 m | 2.10 m | ||||||||||||||||||||||||||||
Monthly Active Users, Baidu Smart Mini Program | 100 m | 147 m | 181 m | ||||||||||||||||||||||||||||
Devices, DuerOS | 90 m | 141 m | 200 m | 275 m | |||||||||||||||||||||||||||
Voice Queries Monthly, DuerOS | 400 m | 800 m | 1.60 b | 2.37 b | |||||||||||||||||||||||||||
DuerOS Skills | 800 | 1 k | 1.10 k | ||||||||||||||||||||||||||||
Subscribers, iQIYI | 80.70 m | 87.40 m | 96.80 m | ||||||||||||||||||||||||||||
Mobile Search MAU | 629 m | 643 m | 657 m | 657 m | 663 m | 667 m | 660 m | 665 m | 665 m | ||||||||||||||||||||||
Mobile Maps MAU | 304 m | 326 m | 302 m | 302 m | 321 m | 343 m | 348 m | 341 m | 341 m | ||||||||||||||||||||||
Wallets | 45 m | 53 m | 53 m | 65 m | 80 m | 90 m | 100 m | 100 m | |||||||||||||||||||||||
Miles per Disengagement | 16.90 | 118.90 |