Be certain you’re addressing a Verified Human before you serve content, services or ads.
Automated programs, called bots, account for 58% of overall internet traffic today-- and as the world becomes more digital, this will only increase. Bots clutter the Internet with fake social media profiles, hack accounts, and are responsible for nearly all fraud. Ultimately, they make it more difficult for real humans to get what they need from the Internet, and more difficult for companies who serve humans to provide high quality content and services cost-effectively. This includes e-commerce, online banking, social media, and of course, media and advertising.
Instead of searching for bots, which evolve in a matter of days, we find and verify humans by analyzing natural user behavior across hundreds of thousands of websites. After we have consistently seen and verified a user as human, they’re added to the Whitelist™, and then re-verified over and over again each day. Bots can’t consistently look and act like real humans on every page, every day, so they’re never added to the list, and all that's left are real humans.