Appboy is the global leader in Mobile Marketing Automation. The company is empowering marketers to increase mobile engagement through intelligent, data driven decisions. Its suite of services empower brands to solve app abandonment and manage the customer life cycle beyond the download. Employing robust user profiles, rich customer segmentation, and multi-channel messaging (push notifications, in-app messages, email, News Feed), brands can effectively cultivate relationships with their customer base.
New York, US
Size (employees)
264 (est)+6%
Appboy was founded in 2011 and is headquartered in New York, US
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Key People/Management at Appboy

Mark Ghermezian

Mark Ghermezian

CEO & Co-Founder
Jon Hyman

Jon Hyman

CIO & Co-Founder
Bill Magnuson

Bill Magnuson

CTO & Co-Founder

Appboy Office Locations

Appboy has offices in San Francisco, Greater London and New York
New York, US (HQ)
263 West 38th St, floor 16
San Francisco, US
101 580 Howard St
Greater London, GB
Nicon House 21 Worship St
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Appboy Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$95.1 m

Latest funding size

$50 m

Time since last funding

10 months ago


Appboy's latest funding round in August 2017 was reported to be $50 m. In total, Appboy has raised $95.1 m
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Appboy Online and Social Media Presence

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Appboy News and Updates

Braze (Formerly Appboy) Urges Brands to Keep Shifting at Cannes Lions

CANNES, France, June 19, 2018 /PRNewswire/ -- Remember when creatives didn't "do" data? You may have already seen this message about town at Cannes. With data quickly becoming king, Braze is urging marketers to think ahead of the curve and anticipate the future of marketing. There's no...
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