Allegiant is more than an airline, it’s an innovative travel company dedicated to providing the best travel deals to its to its customers. Linking small U.S. cities to world-class leisure destinations such as Florida, Las Vegas, Phoenix, California, Hawaii, and Myrtle Beach, S.C., Allegiant provides low-cost travel packages that include not only air, but hotel, rental car and entertainment tickets.
Allegiant was founded in 1997 in Fresno, Calif. In December 2000, Allegiant filed for bankruptcy and Maurice J. Gallagher Jr., the major creditor of the airline, gained control of the business during reorganization. In June 2001, Gallagher restructured the airline to a low-cost model and moved the headquarters and operations to Las Vegas, where they remain today. Allegiant’s unique strategy has allowed the company to remain profitable every quarter since 2003 despite industry challenges that include fluctuating fuel costs and an unstable economy.
Allegiant became a public company in December 2006, under the Allegiant Travel Company name and trades on the NASDAQ under ticker ALGT. In March 2010, the company announced it signed a forward purchase agreement to acquire six Boeing 757-200 aircraft that enabled Allegiant to expand its leisure travel strategy into Hawaii with flights beginning in summer 2012. The company unveiled a brand refresh in October 2010 that included a refreshed logo with a more prominent sun design and softer lines, along with a new tag line, “Travel is our deal.”
Allegiant’s low-cost, high-efficiency, all-jet passenger airline offers air travel both on a stand-alone basis and bundled with travel products such as hotels, car rental and entertainment tickets. By providing bundled vacation packages at attractive prices, Allegiant makes travel not only affordable, but also convenient.