Adestra is an e-mail marketing company. It aims to maximize marketing ROI through software and a service email-driven technology. 

Employee Rating

4.4More
StateClosed
TypeSubsidiary
Parent CompanyUpland Software
HQOxford, GB
Founded2004
Websiteadestra.com
Cybersecurity ratingAMore
Adestra was founded in 2004 and is headquartered in Oxford, GB

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Key People/Management at Adestra

Henry Hyder-Smith

Henry Hyder-Smith

CEO
Steve Denner

Steve Denner

COO
Matt McGowan

Matt McGowan

President
Henry Smith

Henry Smith

Managing Director
Skip ONeill

Skip ONeill

Global Partner Network
Ryan Phelan

Ryan Phelan

Vice President of Marketing Insights
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Adestra Office Locations

Adestra has offices in Oxford, Austin, Dallas and North Sydney
Oxford, GB (HQ)
Holywell House Osney Mead
North Sydney, AU
100 Walker St
Austin, US
401 Congress Ave #1850
Dallas, US
2205 Commerce St
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Adestra Financials and Metrics

Summary Metrics

Founding Date

2004

Total Funding

$7.2 m

Investors

In total, Adestra had raised $7.2 m. Adestra is a subsidiary of Upland Software

Adestra Revenue

Embed Graph
View revenue for all periods
Adestra's revenue was reported to be £11.71 m in FY, 2018
GBPFY, 2006FY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Revenue

733.7k1.2m1.8m2.5m2.8m3.3m3.8m4.7m5.5m6.9m8.7m10.5m11.7m

Revenue growth, %

25%27%

Cost of goods sold

197.1k199.9k226.7k290.4k366.8k432.1k460.4k572.4k459.0k507.4k598.0k727.1k913.5k

Gross profit

536.6k1.0m1.6m2.2m2.5m2.9m3.3m4.1m5.1m6.4m8.1m9.8m10.8m
GBPFY, 2006FY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Cash

260.050.2k70.3k35.7k198.0k513.1k139.4k422.8k102.9k381.8k2.2m1.5m67.4k

Accounts Receivable

251.6k319.4k393.9k496.5k628.2k614.6k982.6k959.8k1.1m1.4m1.8m2.1m3.2m

Current Assets

316.9k467.6k580.8k741.9k1.0m1.4m1.5m1.8m2.0m2.4m5.1m5.0m4.7m

PP&E

23.8k80.8k103.6k186.8k127.7k121.4k135.6k286.3k570.7k650.3k625.0k615.1k540.3k
GBPFY, 2006FY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Net Income

(79.6k)69.1k84.6k33.2k311.4k565.0k517.1k908.2k909.6k716.4k596.6k(1.9m)(1.6m)

Cash From Operating Activities

1.1m219.5k(1.3m)(1.5m)

Dividends Paid

17.1k306.0k442.2k720.9k720.6k629.6k

Cash From Financing Activities

21.7k1.9m1.0m
GBPFY, 2006

Debt/Equity

-0.7 x

Debt/Assets

0.2 x

Financial Leverage

-4.3 x
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Adestra Cybersecurity Score

Cybersecurity ratingPremium dataset

A

91/100

SecurityScorecard logo

Adestra Online and Social Media Presence

Embed Graph

Adestra News and Updates

Global Martech Provider Adestra Featured at No. 765 in This Year's Inc. 5000

NEW YORK, August 22, 2018 /PRNewswire/ -- Inc. magazine released its annual listing of the fastest-growing private companies in America this week, with Adestra ranking high at no. 765. (Logo: https://mma.prnewswire.com/media/642659/Adestra_Logo.jpg ) The award-winning Software and a...

This 40-Year Old Marketing Tactic Still Works on Millennials

Email is still a powerfultool for businesses to use, especially in targeting millennials.

Email Marketing Market 2016-2021: Top Market Adestra Ltd., Alchemy Worx Ltd., GetResponse, dotmailer Ltd. & Others

The global email marketing market is particularly driven by factors such as the rising use of Internet in every field. Posted via Industry Today. Follow us on Twitter @IndustryToday

Adestra Blogs

Changes: a new face for the Adestra platform

The post Changes: a new face for the Adestra platform appeared first on Adestra.

Global martech provider Adestra featured at no.765 in this year’s Inc. 5000

The post Global martech provider Adestra featured at no.765 in this year’s Inc. 5000 appeared first on Adestra.

Growing your lists with a cross-channel approach – your next steps

The post Growing your lists with a cross-channel approach – your next steps appeared first on Adestra.

TechMedia Digital Summit Boston | August 15th – 16th

The post TechMedia Digital Summit Boston | August 15th – 16th appeared first on Adestra.

Figaro Email Marketing & CRM Seminar | 16th August

The post Figaro Email Marketing & CRM Seminar | 16th August appeared first on Adestra.

TechMedia Digital Summit Minneapolis | August 22nd – 23rd

The post TechMedia Digital Summit Minneapolis | August 22nd – 23rd appeared first on Adestra.
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Adestra Frequently Asked Questions

  • When was Adestra founded?

    Adestra was founded in 2004.

  • Who are Adestra key executives?

    Adestra's key executives are Henry Hyder-Smith, Steve Denner and Matt McGowan.

  • How many employees does Adestra have?

    Adestra has 68 employees.

  • What is Adestra revenue?

    Latest Adestra annual revenue is £11.7 m.

  • What is Adestra revenue per employee?

    Latest Adestra revenue per employee is £172.3 k.

  • Who are Adestra competitors?

    Competitors of Adestra include ConvertKit, CM Group and Emma.

  • Where is Adestra headquarters?

    Adestra headquarters is located at Holywell House Osney Mead, Oxford.

  • Where are Adestra offices?

    Adestra has offices in Oxford, Austin, Dallas and North Sydney.

  • How many offices does Adestra have?

    Adestra has 4 offices.