Our vision at Adaptly is to help brands exceed their advertising objectives on autonomous marketing platforms by offering the most powerful media buying technology, and to set the bar for great customer service. Our media buying platform has all the tools needed to set up, manage and monitor your own campaigns. Using this technology, brands and agencies have the power to maximize every step of the marketing lifecycle, from campaign creation and development, to media optimization and reporting In addition to these product features, our technology is supported by a robust managed service offering, customizable to varying needs. From full service to ad-hoc support models, our experienced digital media teams partner with you throughout the advertising process to make sure you’re achieving the best results possible. Founded in 2010 by Nikhil Sethi and Garrett Ullom, Adaptly was incubated through DreamIt Ventures and is now based in New York City. Investors include Valhalla Partners, Time Warner Investments, First Round Capital, Charles River Ventures, Lerer Ventures, kbs+p Ventures, Vivi Nevo and more. Adaptly’s clients include brands and agencies such as PepsiCo, Diageo, Showtime, Big Fuel, Kraft Foods and hundreds more.
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Employee Rating

Parent CompanyAccenture
HQNew York, NY, US
Cybersecurity ratingAMore
Adaptly was founded in 2010 and is headquartered in New York, NY, US

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Key People/Management at Adaptly

Anne Hoffer

Anne Hoffer

SVP, Accounts Midwest
Justin Weigold

Justin Weigold

SVP, Accounts East
Kristen Donnino

Kristen Donnino

SVP of Product
Rob Kabrovski

Rob Kabrovski

SVP, Accounts EMEA
Matt Burgoon

Matt Burgoon

SVP, Operations
Nikhil Sethi

Nikhil Sethi

Co-Founder & CEO
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Adaptly Office Locations

Adaptly has offices in New York, Chicago, Detroit, San Francisco and in 3 other locations
New York, NY, US (HQ)
386 Park Ave S floor 17
Chicago, IL, US
Citigroup Center, 500 W Madison St
Detroit, MI, US
1449 Woodward Ave
San Francisco, CA, US
981 Mission St, San Francisco
Santa Monica, CA, US
1411 5th St #405
London, GB
20 Midtown, 20 Procter St, Holborn
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Adaptly Financials and Metrics

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Founding Date


Total Funding

$13.2 m


In total, Adaptly had raised $13.2 m. Adaptly is a subsidiary of Accenture

Adaptly Cybersecurity Score

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Adaptly Online and Social Media Presence

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Adaptly Company Culture

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Adaptly Blogs

Facebook Pixel: How Non-Ecommerce Advertisers Can Unlock the Power of the Pixel

The Facebook pixel has long been thought of as a rigid, fixed block of code meant for the ecommerce industry. The standard events – add to cart, initiate checkout, and purchase – make it clear what type of advertisers were in mind when the tool was built. And with that, it could easily be believed […

Mixed Placement Across Platforms: Testing When and Where It Pays to Auto-Optimize

Choosing where a social ad will appear is not as straightforward as it was just a few years ago. Platforms are becoming more robust, and there are more options than ever for where an ad can be placed. A question that often comes up is whether it’s best to select multiple placements for your ad […] T…

Testing Facebook CBO: Automation Lowers Costs, People Drive Results

CBO – Facebook’s campaign budget optimization tool – puts more control in the hands of Facebook’s algorithms. Starting in September, all Facebook campaigns will be mandated to run using CBO, which automatically optimizes budgets in real time to focus on the strongest opportunity for results. Ahead o…

Marketing Measurement 101: How to Plan, Design, and Execute a Successful Study

As brands push to make more data-driven marketing decisions, data measurement tools have become increasingly accessible within major marketing platforms and via third-party partners. Despite what many marketers hope, there is no silver bullet solution to solve all marketing measurement challenges. I…

Bridging the Path to Purchase: How to Drive Offline Sales With Digital Advertising

It’s a well-established truth that digital platforms play a fundamental part in influencing shopper behavior. Before purchasing a product or visiting a brand’s website, customers turn to Instagram and Pinterest for inspiration, Facebook for peer recommendations, and Amazon to research and compare th…

Automotive Trend Report: How Digital Media Is Transforming the Car-Buying Experience

Consumers are browsing and buying in an increasingly online world, and digital and social media have enveloped many of the traditional retail roles. For the automotive industry, this doesn’t mean the decline of the dealership; it just means a new role for dealerships and an expanded role for digital…
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Adaptly Frequently Asked Questions

  • When was Adaptly founded?

    Adaptly was founded in 2010.

  • Who are Adaptly key executives?

    Adaptly's key executives are Anne Hoffer, Justin Weigold and Kristen Donnino.

  • How many employees does Adaptly have?

    Adaptly has 15 employees.

  • Who are Adaptly competitors?

    Competitors of Adaptly include Dealyze, Adeze and SinglePlatform.

  • Where is Adaptly headquarters?

    Adaptly headquarters is located at 386 Park Ave S floor 17, New York.

  • Where are Adaptly offices?

    Adaptly has offices in New York, Chicago, Detroit, San Francisco and in 3 other locations.

  • How many offices does Adaptly have?

    Adaptly has 7 offices.