OverviewSuggest Edit

Our vision at Adaptly is to help brands exceed their advertising objectives on autonomous marketing platforms by offering the most powerful media buying technology, and to set the bar for great customer service. Our media buying platform has all the tools needed to set up, manage and monitor your own campaigns. Using this technology, brands and agencies have the power to maximize every step of the marketing lifecycle, from campaign creation and development, to media optimization and reporting In addition to these product features, our technology is supported by a robust managed service offering, customizable to varying needs. From full service to ad-hoc support models, our experienced digital media teams partner with you throughout the advertising process to make sure you’re achieving the best results possible. Founded in 2010 by Nikhil Sethi and Garrett Ullom, Adaptly was incubated through DreamIt Ventures and is now based in New York City. Investors include Valhalla Partners, Time Warner Investments, First Round Capital, Charles River Ventures, Lerer Ventures, kbs+p Ventures, Vivi Nevo and more. Adaptly’s clients include brands and agencies such as PepsiCo, Diageo, Showtime, Big Fuel, Kraft Foods and hundreds more.
TypePrivate
Founded2010
HQNew York, US
Websiteadaptly.com
Employee Ratings3.7

Latest Updates

Employees (est.) (Sept 2020)45(-2%)
Cybersecurity ratingAMore

Key People/Management at Adaptly

Anne Hoffer

Anne Hoffer

SVP, Accounts Midwest
Justin Weigold

Justin Weigold

SVP, Accounts East
Bogdan Sabac

Bogdan Sabac

VP of Engineering
Danielle Shamos

Danielle Shamos

VP of Strategy and Revenue
Kristen Donnino

Kristen Donnino

SVP of Product
Rob Kabrovski

Rob Kabrovski

SVP, Accounts EMEA
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Adaptly Office Locations

Adaptly has offices in New York, Chicago, Detroit, San Francisco and in 3 other locations
New York, US (HQ)
386 Park Ave S floor 17
Chicago, US
Citigroup Center, 500 W Madison St
Detroit, US
1449 Woodward Ave
San Francisco, US
981 Mission St, San Francisco
Santa Monica, US
1411 5th St #405
London, GB
20 Midtown, 20 Procter St, Holborn
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Adaptly Financials and Metrics

Summary Metrics

Founding Date

2010

Adaptly total Funding

$13.2 m

Adaptly latest funding size

$10.50 m

Time since last funding

8 years ago

Adaptly investors

Adaptly's latest funding round in May 2012 was reported to be $10.5 m. In total, Adaptly has raised $13.2 m
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Adaptly Cybersecurity Score

Cybersecurity ratingPremium dataset

A

98/100

SecurityScorecard logo

Adaptly Online and Social Media Presence

Embed Graph

Adaptly Blogs

How Direct Response Is Expanding Social’s Role as a Conversion Channel

Every brand with an online presence is doing something on social. But what many don’t realize is that social channels aren’t strictly for upper funnel strategies, like reach and message frequency. Brands can drive stronger business results by spreading their social strategies across all stages of th…

In-Stream, Non-Skippable Ads: Are They Really Effective?

From early YouTube beginnings to effortless livestreaming via smartphones, digital video has evolved immensely over the past decade. Last year, the average internet user watched 67 minutes of online video every day; a figure that is forecast to increase by 25% in 2019. From an advertiser perspective…

In-Stream, Non-Skippable Ads: How Effective Are They?

From early YouTube beginnings to effortless livestreaming via smartphones, digital video has evolved immensely over the past decade. Last year, the average internet user watched 67 minutes of online video every day; a figure that is forecast to increase by 25% in 2019. From an advertiser perspective…

5 Reasons Why Your Marketing Plan Should Be Social-First

It’s no secret that social is at the crux of most successful marketing strategies. The social platforms become bigger advertising players each year, driving success for brands both on their own and in support of other channels. By next year, US social advertising will have more than doubled in size …

The Difference Between Reach and Impressions and 7 More Social Media Questions Answered

Social is a necessity for any brand looking to set up even the most basic of marketing strategies, but despite its place atop the marketing landscape, there are still many misconceptions about social. Those who’ve used it effectively know the impact that social can have, understand the nuances, and …

What Brands Can Learn From Amazon Prime Day

Amazon’s annual Prime Day only started in 2015, but it already shares the same popularity as other consumer-driven holidays, like Black Friday and Cyber Monday. Typically scheduled in July, this global shopping event promises a day and a half of huge deals for Amazon Prime members. Its given new mea…
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Adaptly Frequently Asked Questions

  • When was Adaptly founded?

    Adaptly was founded in 2010.

  • Who are Adaptly key executives?

    Adaptly's key executives are Anne Hoffer, Justin Weigold and Bogdan Sabac.

  • How many employees does Adaptly have?

    Adaptly has 45 employees.

  • Who are Adaptly competitors?

    Competitors of Adaptly include Dealyze, Adeze and SinglePlatform.

  • Where is Adaptly headquarters?

    Adaptly headquarters is located at 386 Park Ave S floor 17, New York.

  • Where are Adaptly offices?

    Adaptly has offices in New York, Chicago, Detroit, San Francisco and in 3 other locations.

  • How many offices does Adaptly have?

    Adaptly has 7 offices.