On November 11, 2015, Swrve announced the acquisition of marketing and data automation provider adaptiv.io. Swrve’s Mobile Engagement Platform empowers digital marketers to create the ideal mobile customer experience. Whether an app is part of an omni-channel strategy or is a mobile-first business, Swrve provides the marketing tools required to drive meaningful user engagement, retention, and revenue.
Swrve has also unveiled its new Swrve Amplify product fueled by this acquisition. Swrve Amplify will enable mobile marketers to build omni-channel marketing campaigns informed by real-time data streams. The result is more relevant, impactful, mobile campaigns that move the needle.