Acxiom is a technology and enablement services company that operates through three business segments: Marketing Services, Audience Solutions, and Connectivity. The Company's Marketing Services segment helps clients to unify data at individual level. The Audience Solutions segment helps clients to validate the accuracy of their people-based data, enhance it with additional insight and keep it up to date, enabling clients to reach desired audiences with relevant messages. The Connectivity segment activates data and makes it portable across the open marketing ecosystem.

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Parent CompanyThe Interpublic Group of Companies
HQLittle Rock, US
Acxiom was founded in 1969 and is headquartered in Little Rock, US
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Key People/Management at Acxiom

Scott Howe

Scott Howe

CEO and President
Scott Howe

Scott Howe

Jerry C. Jones

Jerry C. Jones

Chief Ethics and Legal Officer, EVP and Assistant Secretary
Janet Cinfio

Janet Cinfio

Chief Information Officer, SVP
David Eisenberg

David Eisenberg

President - Connectivity
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Acxiom Office Locations

Acxiom has offices in Little Rock, Redwood City, New York, Downers Grove and in 9 other locations
Little Rock, US (HQ)
601 E. Third Street
Austin, US
River Place Corporate Park III 6500 River Place Blvd, Suite 300
Downers Grove, US
1501 Opus Place
New York, US
114 5th Avenue (between 17th and 16th street)
Redwood City, US
100 Redwood Shores Pkwy
Pyrmont, AU
Suite 2,Level 1/52 Pirrama Road
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Acxiom Financials and Metrics

Summary Metrics

Founding Date

Acxiom is a subsidiary of The Interpublic Group of Companies

Acxiom Revenue

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Acxiom's revenue was reported to be $917.41 m in FY, 2018
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Acxiom Operating Metrics

Q1, 2016Q2, 2016Q3, 2016FY, 2016Q1, 2017Q2, 2017Q3, 2017FY, 2017Q1, 2018Q2, 2018Jan, 2018

New Customers (Connectivity)

212 252 272 300 330 385 450 475

Direct Customers

3 k2.50 k


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Acxiom Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
LiveRampMay 15, 2014$310 m

Acxiom Revenue Breakdown

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Acxiom revenue breakdown by business segment: 16.7% from Connectivity, 36.6% from Audience Solutions and 46.7% from Marketing Services

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Acxiom Online and Social Media Presence

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Acxiom News and Updates

The 614 Group Partnered With IPG To Advise On Acquisition Of Acxiom Marketing Solutions

NEW YORK, Nov. 8, 2018 /PRNewswire/ -- The 614 Group announced today that it had been selected by Interpublic Group (NYSE: IPG) earlier this year as a due diligence advisor on the holding company's acquisition of Acxiom Marketing Solutions (AMS), now known as Acxiom LLC. IPG completed its ...

The business model for giant ad agencies is under fire – but IPG says its $2.3 billion bet on Acxiom gives it a massive advantage over other firms

Interpublic Group should have access to troves of powerful data from its acquisition of Acxiom Marketing Solutions to help brands build first-party data. In one potential example of how that data could be used: an automaker will be able to block ads from being served to a consumer who filled out a…

Acxiom Is On A Tear

Ad giant IPG bets big on consumer data with $2.3 billion Acxiom deal

By buying marketing data firm Acxiom, Interpublic Group aims for better data, and less reliance on others like Facebook and Google, to target us with ads. So Interpublic Group (IPG), one of the ad-world’s global conglomerates, is acquiring data-marketing giant Acxiom for $2.3 billion. Why? In a word…
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Acxiom Blogs

Looking Back: 3 Insights on Data-Driven Advertising from Advertising Week 2018

In an era of constant distractions and endless options, providing a memorable customer experience needs to be every advertiser’s top priority. And that requires personalized experiences – which can only be powered by effective, intelligent use of data and technology. That was the main message from a…

Attention Retailers: Set Yourself Up for More Sales Records Beyond This Banner Holiday Season

“Sign, sign, everywhere a sign, blockin’ out the scenery, breakin’ my mind, do this, don’t do that, can’t you read the sign(s)?” – “Signs,” Five Man Electrical Band, 1971 All the signs are there. In August, the National Retail Federation increased its forecast for 2018 sales growth to at least 4.5 p…

The Power of Online and Offline Location Data

Location data, like all data used for targeting, has a lot of complexity, sources and value. Often it’s overlooked or just added to a campaign without much thought. In this post, we look at how location data is collected and some best practices on how to maximize location data as a marketer. In the …

Three Reasons Third-Party Data Remains A Vital Tool In A Marketer’s Arsenal

The conversation and ensuing debate around consumer data use has skyrocketed in the past year—including within mainstream channels. This attention, in part due to major changes such as the General Data Protection Regulation changes in Europe, has according to a recent report from eMarketer, led to 1…

Do you have the right foundation to deliver effective omnichannel marketing? Answer these five questions to find out.

Consumer confidence hasn’t been higher in nearly two decades, which means your customers are out there and they’re ready to buy. That’s the great news. There’s no bad news here. But the tricky part is how to reach buyers in the rapidly developing era of omnichannel marketing. Not only do you need to…

Acxiom & IPG – the possibilities begin today!

Today, Acxiom LLC (Acxiom) announced that the acquisition of Acxiom by Interpublic Group (IPG) is complete. Acxiom will operate as an independent company under the Acxiom brand as part of the IPG family. The sale of Acxiom to IPG comes at a pivotal point in our industry. In our data-driven world, co…
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Acxiom Company Life and Culture

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Acxiom Frequently Asked Questions

  • When was Acxiom founded?

    Acxiom was founded in 1969.

  • Who are Acxiom key executives?

    Acxiom's key executives are Scott Howe, Scott Howe and Jerry C. Jones.

  • What is Acxiom revenue?

    Latest Acxiom annual revenue is $917.4 m.

  • Who are Acxiom competitors?

    Competitors of Acxiom include Perspecta, Staffing Industry Analysts and Shiftboard.

  • Where is Acxiom headquarters?

    Acxiom headquarters is located at 601 E. Third Street, Little Rock.

  • Where are Acxiom offices?

    Acxiom has offices in Little Rock, Redwood City, New York, Downers Grove and in 9 other locations.

  • How many offices does Acxiom have?

    Acxiom has 13 offices.