Acxiom is a technology and enablement services company that operates through three business segments: Marketing Services, Audience Solutions, and Connectivity. The Company's Marketing Services segment helps clients to unify data at individual level. The Audience Solutions segment helps clients to validate the accuracy of their people-based data, enhance it with additional insight and keep it up to date, enabling clients to reach desired audiences with relevant messages. The Connectivity segment activates data and makes it portable across the open marketing ecosystem.

TypeSubsidiary
Parent CompanyThe Interpublic Group of Companies
HQLittle Rock, US
Founded1969
Websiteacxiom.com
Acxiom was founded in 1969 and is headquartered in Little Rock, US
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Key People/Management at Acxiom

Scott Howe

Scott Howe

CEO and President
Scott Howe

Scott Howe

CFO and EVP
Jerry C. Jones

Jerry C. Jones

Chief Ethics and Legal Officer, EVP and Assistant Secretary
Janet Cinfio

Janet Cinfio

Chief Information Officer, SVP
David Eisenberg

David Eisenberg

President - Connectivity
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Acxiom Office Locations

Acxiom has offices in Austin, Downers Grove, New York, Redwood City and in 9 other locations
Little Rock, US (HQ)
601 E. Third Street
Austin, US
River Place Corporate Park III 6500 River Place Blvd, Suite 300
Downers Grove, US
1501 Opus Place
New York, US
114 5th Avenue (between 17th and 16th street)
Redwood City, US
100 Redwood Shores Pkwy
Pyrmont, AU
Suite 2,Level 1/52 Pirrama Road
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Acxiom Financials and Metrics

Summary Metrics

Founding Date

1969
Acxiom is a subsidiary of The Interpublic Group of Companies

Acxiom Revenue

Embed Graph
Acxiom's revenue was reported to be $917.41 m in FY, 2018
Annual
USDFY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Revenue

1.1b1.0b850.1m880.2m917.4m

Revenue growth, %

(7%)(17%)4%

Cost of goods sold

829.0m807.5m488.4m477.7m466.4m

Gross profit

268.6m212.6m361.7m402.6m451.0m
Quarterly
USDQ1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q1, 2019

Revenue

242.2m260.0m260.4m196.9m207.3m221.2m214.8m217.3m223.3m212.5m227.0m

Cost of goods sold

192.3m205.3m203.7m117.7m121.3m125.7m122.8m120.1m116.5m114.0m117.3m

Gross profit

49.9m54.7m56.7m79.2m86.0m95.5m92.0m97.2m106.8m98.6m109.7m

Gross profit Margin, %

21%21%22%40%41%43%43%45%48%46%48%
Annual
usdY, 2010Y, 2011Y, 2012Y, 2013Y, 2014Y, 2015Y, 2016FY, 2017FY, 2018

Cash

224.1m207.0m229.6m223.0m418.6m141.0m189.6m170.3m142.3m

Accounts Receivable

142.8m167.2m

Inventories

Current Assets

665.5m414.1m376.0m368.5m360.3m
Quarterly
USDQ2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q1, 2019

Cash

216.6m380.9m392.9m109.8m126.9m123.2m180.9m186.4m150.2m175.4m137.9m163.1m95.1m

Accounts Receivable

168.0m168.9m150.6m156.5m155.9m135.6m135.9m140.8m127.7m130.5m137.5m131.3m163.8m

Current Assets

460.5m617.3m620.0m378.9m392.0m513.9m377.4m386.5m320.3m354.2m323.9m355.2m310.8m

Goodwill

381.0m380.6m358.7m573.5m572.6m497.5m495.8m497.6m492.6m487.1m591.1m592.8m595.8m
Annual
usdFY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Net Income

8.8m(11.0m)6.7m4.1m23.5m

Depreciation and Amortization

103.0m118.8m85.5m82.7m86.4m

Inventories

Accounts Payable

180.0k(29.1m)25.5m4.3m(14.4m)
Quarterly
USDQ2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2019

Net Income

9.9m15.1m(7.6m)(1.5m)4.2m(1.0m)10.7m(1.4m)4.0m11.1m1.1m(3.0m)

Depreciation and Amortization

20.8m21.5m

Accounts Payable

42.8m50.1m33.5m39.6m40.8m30.7m(41.0m)36.3m43.1m(21.7m)

Cash From Operating Activities

750.0k17.2m
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Acxiom Operating Metrics

Q1, 2016Q2, 2016Q3, 2016FY, 2016Q1, 2017Q2, 2017Q3, 2017FY, 2017Q1, 2018Q2, 2018Jan, 2018

New Customers (Connectivity)

212 252 272 300 330 385 450 475

Direct Customers

3 k2.50 k

Partners

85
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Acxiom Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
LiveRampMay 15, 2014$310 m

Acxiom Revenue Breakdown

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Acxiom revenue breakdown by business segment: 16.7% from Connectivity, 36.6% from Audience Solutions and 46.7% from Marketing Services

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Acxiom Online and Social Media Presence

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Acxiom News and Updates

The business model for giant ad agencies is under fire – but IPG says its $2.3 billion bet on Acxiom gives it a massive advantage over other firms

Interpublic Group should have access to troves of powerful data from its acquisition of Acxiom Marketing Solutions to help brands build first-party data. In one potential example of how that data could be used: an automaker will be able to block ads from being served to a consumer who filled out a…

Acxiom Is On A Tear

Ad giant IPG bets big on consumer data with $2.3 billion Acxiom deal

By buying marketing data firm Acxiom, Interpublic Group aims for better data, and less reliance on others like Facebook and Google, to target us with ads. So Interpublic Group (IPG), one of the ad-world’s global conglomerates, is acquiring data-marketing giant Acxiom for $2.3 billion. Why? In a word…

Ad agency IPG plans to buy Acxiom's data-marketing division for $2.3 billion (IPG, ACXM)

IPG plans to buy Acxiom's Marketing Solutions division for $2.3 billion. The deal should help it create custom audiences for clients and target ads. But the deal represents a risk for IPG, in part because its competitors may no longer want to work with Marketing Solutions after it becomes part of …
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Acxiom Blogs

Three Reasons Third-Party Data Remains A Vital Tool In A Marketer’s Arsenal

The conversation and ensuing debate around consumer data use has skyrocketed in the past year—including within mainstream channels. This attention, in part due to major changes such as the General Data Protection Regulation changes in Europe, has according to a recent report from eMarketer, led to 1…

Do you have the right foundation to deliver effective omnichannel marketing? Answer these five questions to find out.

Consumer confidence hasn’t been higher in nearly two decades, which means your customers are out there and they’re ready to buy. That’s the great news. There’s no bad news here. But the tricky part is how to reach buyers in the rapidly developing era of omnichannel marketing. Not only do you need to…

Acxiom & IPG – the possibilities begin today!

Today, Acxiom LLC (Acxiom) announced that the acquisition of Acxiom by Interpublic Group (IPG) is complete. Acxiom will operate as an independent company under the Acxiom brand as part of the IPG family. The sale of Acxiom to IPG comes at a pivotal point in our industry. In our data-driven world, co…

Privacy, Data, and the Consumer: What the U.S. Thinks About Sharing Data

This article, written by MarTech Advisor’s Research Director, Surajit Nath, was first published on MarTech Advisor on September 18th, 2018. We like our privacy. We don’t want others to have access to our lives. But as consumers, we also want our favorite brands to read us like an open book. In fact,…

Want to Improve Your Analytics? Learn from the Three Cornerstones of Fitness

A leading fitness icon, during one of his now-famous workouts, stated that there are three cornerstones of ultimate fitness: speed, balance, and range of motion. Together they form the three pillars that support overall physical well-being. During one of his grueling workouts, convincing myself that…

Consumer Expectations and Connected Vehicles

Between voice recognition, artificial intelligence and autonomous driving, new connected vehicle services are being introduced at every turn. Whether bred out of market need, technical innovation or both, there’s no shortage of opinion around what the future holds for the IoT, connected vehicles and…
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Acxiom Company Life and Culture

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